[Remote] Small Market Growth Director

Note: The job is a remote job and is open to candidates in USA. Foley is a modern SaaS company focused on safety-sensitive industries. They are seeking a Small Market Growth Director to drive high-velocity, self-serve customer acquisition across the Small Market segment, with a strong emphasis on building and scaling a performance-driven, AI-enabled growth engine.ResponsibilitiesOwn the end-to-end growth motion for the SMB segment, from acquisition through conversion and activationBuild and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channelsOperate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimizationContinuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impactBuild and scale a performance creative engine that produces and tests high volumes of content across channelsDevelop systems to categorize, test, and optimize messaging, hooks, and creative formatsPartner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentationExpand into new channels and formats (e.g., paid social, influencer, emerging platforms) based on performance signalsDesign and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generationBuild automated systems for campaign execution, audience targeting, and performance optimizationLeverage agentic workflows and integrations to increase speed, scale, and output quality across marketing effortsApply strong judgment to ensure AI drives performance outcomes, not just efficiency gainsDrive a product-led, self-serve growth motion that converts traffic into paying customersOptimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenuePartner with Sales to ensure alignment between self-serve and assisted conversion pathsIdentify and close gaps across the funnel to maximize conversion and revenue yieldOwn core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROIAnalyze campaign and channel performance to inform budget allocation and scaling decisionsBuild a culture of experimentation, using data and rapid testing to continuously improve performanceSkillsStrong background in high-velocity SMB, B2C, or PLG growth environmentsDeep performance marketing expertise across paid search, paid social, and SEO/GEOHands-on operator who actively manages campaigns, builds systems, and executes directlyProven experience owning full-funnel growth, not just top-of-funnel demand generationExperience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systemsHighly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metricsExperience in product-led growth or self-serve SaaS modelsExperience in FinTech, compliance, or regulated SaaS environments is a plusBenefitsMedical, dental, and vision coverageA 401(k) with company matchPaid time off and holidaysWellness programsAn employee assistance programCompany OverviewFoley is a transportation company providing financial services. It was founded in 1992, and is headquartered in Hartford, Connecticut, USA, with a workforce of 201-500 employees. Its website is http://foleyservices.com.