[Remote] Senior Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. SentinelOne is a pioneering company at the intersection of AI and security, focused on providing advanced cybersecurity solutions. The Senior Social Media Specialist will be responsible for creating high-quality content, driving cross-functional content strategies, and engaging with the community to enhance the company's social media presence and brand voice.ResponsibilitiesCreate compelling content at volume and velocity: Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more — drawing on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurityDrive cross-functional content strategy: Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams — translating their objectives into social content that actually performsCommunity engagement: Respond to and otherwise engage with customers, partners and security influencers on SentinelOne's channels and in the broader social media ecosystemExperimentation and growth: Stay on top of evolving social media tactics, best practices and new platform offerings; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and deepen community engagementAnalytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on tactics as well as specific campaignsSkillsBachelor's degree in Marketing, Communications, Journalism, Media, or a related field3–5 years of experience in social media, content creation or digital media — ideally with time spent in or adjacent to consumer brands, sports media, political communications, or entertainmentProven track record as a hands-on content creator: you can shoot, edit, write and publish without waiting on an agency or a production teamDeep understanding of what makes content travel on LinkedIn, X/Twitter, Instagram, YouTube, Reddit and TikTok — including platform-specific formats, algorithms and audience behaviorsCybersecurity knowledge and experience a plus — but we're just as interested in your ability to translate complex ideas into content people actually want to watch or readExceptional copywriting and storytelling skills, with range across tones (authoritative, punchy, human, urgent)Proficiency in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applicationsComfort leading and partnering across cross-functional initiatives spanning marketing, product, partner, HR, IR and other teamsHighly organized, self-directed and able to manage multiple workstreams without losing quality or speedBenefitsRestricted Stock Units (RSUs)Employee Stock Purchase Plan (ESPP)Flexible time offPaid company holidays and paid sick timeGender-neutral parental leaveGrandparent leaveMedical, dental, and vision coverage401(k) retirement plan with company matchLife and disability insuranceHealth and dependent care FSAVoluntary benefits (hospital, accident, critical illness)Employee Assistance Program (EAP)ARAG pre-paid legalNationwide pet insuranceCancer Care programGlobal business travel medical insuranceHome office allowanceMobile phone reimbursementWellness coachWellness/gym reimbursementFertility coverageAdoption & surrogacy reimbursementCompany OverviewSentinelOne is an autonomous cybersecurity solution company. It was founded in 2013, and is headquartered in Mountain View, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.sentinelone.com.