[Remote] Senior Program Manager, Product & Marketing Operations

Note: The job is a remote job and is open to candidates in USA. Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. They are seeking a Senior Program Manager, Product & Marketing Operations to drive end-to-end execution across new product development and marketing initiatives, ensuring alignment, speed, and operational excellence across the business.ResponsibilitiesOwn execution for:New product development (concept → formulation → packaging → launch)Marketing campaigns (sales, seasonal launches, partnerships, retail activations)Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutionsEnsure all deliverables are completed on time and at a high standardManage full NPD lifecycle:Concept and kickoffR&D and formulation coordinationPackaging developmentLabeling, claims, and complianceSampling, testing, and approvalsLaunch readinessEnsure all SKUs, variants, and components are fully scoped from the startCoordinate across R&D, Ops, Supply Chain, Brand, and manufacturersManage execution of:Sales campaignsRetail launches and activationsTV segments, influencer campaigns, and partnershipsEnsure all assets, timelines, and deliverables are aligned across channelsCoordinate with Social, Brand, E-commerce, and external partnersLead formal kickoff for every projectEnsure full scope is defined upfront:All SKUsAll deliverables and assetsAll timelines and dependenciesValidate scope with stakeholders before execution beginsPrevent gaps such as missing SKUs or incomplete deliverablesBuild and maintain detailed timelines in Monday.comManage critical path across product development and campaignsTrack dependencies and ensure alignment across teamsEnsure deadlines are met without last-minute issuesEnsure products and campaigns are fully launch-ready across:DTCRetailMediaConfirm all requirements are completed before launch:Packaging, labeling, complianceAssets and approvalsOperational readinessIdentify risks early across all projectsCommunicate issues before deadlines are impactedPresent solutions and recovery plansPrevent execution breakdowns and last-minute scramblingEnsure accuracy in:Dates and timelinesAsset naming and organizationCampaign details and logisticsProduct scope and SKUsMaintain zero-assumption execution across all workTrack all creative and product assets (video, photo, copy, packaging)Ensure assets are reviewed, approved, and submitted correctlyManage final approvals before external submissionsCoordinate across:Brand & MarketingSocial MediaE-commerceOperations & Supply ChainExternal vendors and partnersEnsure all stakeholders have clear deliverables, timelines, and expectationsMaintain clear, organized communication and documentationSkillsPMP (Project Management Professional) certification REQUIRED4–7+ years of project management experience in fast-paced environmentsProven experience leading end-to-end new product development and marketing executionStrong cross-functional leadership across Brand, Operations, Supply Chain, and external partnersExperience in beauty, CPG, or e-commerce preferredStrong proficiency in Project Management tools (Monday.com preferred)Company OverviewBask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love. It was founded in 2020, and is headquartered in Yonkers, New York, USA, with a workforce of 11-50 employees. Its website is https://www.baskandlatherco.com.