[Remote] Senior Product Marketing Manager - Data & Integrations

Note: The job is a remote job and is open to candidates in USA. Attentive is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. The Senior Product Marketing Manager will lead go-to-market strategies for the Data & Integrations Platform, focusing on positioning, adoption, and execution of marketing strategies to enhance customer relationships and drive revenue.ResponsibilitiesOwn Data & Integrations Platform positioning for enterprise buyers and sellersLead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadenceDrive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketingBuild and run release marketing so customers and internal teams know availability, tiering, and adoption pathsCreate external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoptionDefine success metrics and partner with Analytics for post-launch measurement and revenue attributionLead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurementDevelop positioning for data-platform featuresPartner with Partnerships to scope co-marketing and partner GTMEquip revenue org with playbooks and sales-ready assets for Data & Integrations PlatformCapture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive)Track and report adoption for Data & Integrations Platform launchesSkillsMin 5+ years working in product marketingExperience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startupDeep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your applicationProven ability to translate technical integration capabilities into commercial value and customer proof pointsExperience building launch processes and running multi-stakeholder GTM cadencesExperience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoptionStrong written and verbal communication, organization, and prioritization skillsPassion for storytelling and making technical products accessible to commercial buyersPrior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration productExperience working with product and engineering teams on API-first GTMFamiliarity with partner ecosystems and partner-led launchesBenefitsCompetitive perks and benefitsHealth & wellnessEquityBenefitsCompany OverviewAttentive is a personalized mobile messaging platform that facilitates businesses with AI powered SMS and e-mail marketing solutions. It was founded in 2016, and is headquartered in Hoboken, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is https://attentive.com.Company H1B SponsorshipAttentive has a track record of offering H1B sponsorships, with 9 in 2026, 32 in 2025, 21 in 2024, 9 in 2023, 8 in 2022, 8 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.