[Remote] Senior Product Marketing Manager, Customer Marketing – DX

Note: The job is a remote job and is open to candidates in USA. Atlassian is a leading SaaS company focused on developer productivity insights. They are seeking a Senior Product Marketing Manager to own customer marketing for their platform, managing customer stories and marketing programs to enhance pipeline and expansion efforts.ResponsibilitiesOwn the customer proof pipelineBuild and maintain a structured pipeline of customer stories across segments, regions, and use casesPartner with Sales, Customer Success, and our CEO/exec team to identify and prioritize the right customers for stories and referencesRegularly sit in on deal reviews, lost-deal debriefs, and win/loss calls to hear firsthand what prospects push back on and what evidence moves themTreat the engine like a product: stay close with your customer (Sales) to understand the objections and proof they could use, and iterate on formats for delivering customer proofDesign a simple, repeatable intake and qualification process so anyone can nominate great customersDeliver at least 1 written case study per month and 4 video stories per year, from brief → interviews → approvals → publishProduce a mix of story formats: one-pagers, in-depth narratives, logo walls, customer spotlights, and story slides for sales and execsWork closely with our research and product marketing teams so every story reinforces our core DX positioning and the latest findingsOwn quarterly “customer story moments” – coordinated releases that package multiple stories into market-facing campaignsPartner with Growth & Demand Gen to ensure every customer story is amplified: newsletter features, social, blog recaps, webinars, and eventsPartner with design to turn evidence into assets and slides that teams can useCoordinate with the Events team to bring customers into roadshows, panels, and flagship events as speakers and referencesBuild a systematic, always-on testimonial program that generates a steady stream of customer reviews and ratings on G2, Gartner Peer Insights, and other relevant platformsStand up and maintain a lightweight but reliable customer reference program: who can speak to what, under which conditionsMonitor and report on review volume, star ratings, category rankings, and competitive positioning on G2 and Gartner Peer InsightsCollaborate with Sales, Customer Success, and Analyst Relations to source and prep references for key deals and analyst interactionsTrack and report on reference health (coverage by segment, vertical, region, and use case) and close gaps proactivelyWork with the Senior PMM to ensure customer stories ladder up to the DX narrative and product strategyCollaborate with our Senior Researchers and Data Analyst to infuse stories with tangible outcomes (e.g., productivity metrics, AI adoption, engineering health)Support Analyst Relations by surfacing proof points and customers for MQs, briefings, and inquiriesSkillsHave 4–7+ years in B2B SaaS marketing, with meaningful experience in customer marketing, product marketing, or content marketingHave built or run a customer stories / case study / reference program before, ideally in a complex or technical product environmentAre a strong storyteller who can move fluidly between interview notes, customer quotes, product value, and business outcomesAre comfortable interviewing senior stakeholders (VP Eng, CTO, CIO) and turning those conversations into clear, compelling narrativesCan manage a full production process: intake, outreach, interviews, approvals, writing, and coordination with design and video partnersAre highly organized and detail‑oriented – you keep the pipeline and reference database clean, current, and searchableEnjoy working cross‑functionally with Sales, Customer Success, Product, Analysts, and Events – and can influence without a large team of your ownAre excited by the idea of working at the intersection of developer productivity, AI, and engineering leadershipExperience in developer tools, observability, productivity platforms, or analytics is a plus, but not requiredBenefitsThis role may also be eligible for benefits, bonuses, commissions, and equity.Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.Our offerings include health and wellbeing resources, paid volunteer days, and so much more.Company OverviewAtlassian is a software company that offers proprietary software products for teamwork, project management, and software development. It was founded in 2002, and is headquartered in Sydney, New South Wales, AUS, with a workforce of 10001+ employees. Its website is https://www.atlassian.com.Company H1B SponsorshipAtlassian has a track record of offering H1B sponsorships, with 57 in 2026, 351 in 2025, 184 in 2024, 190 in 2023, 259 in 2022, 156 in 2021, 162 in 2020. Please note that this does not guarantee sponsorship for this specific role.