[Remote] Senior Product Marketing Manager, Competitive Intelligence

Note: The job is a remote job and is open to candidates in USA. Attentive is an AI marketing platform focused on 1:1 personalization, redefining brand and customer connections. They are seeking a Senior Product Marketing Manager to lead and enhance their competitive intelligence program, synthesizing market insights to inform product strategy and sales enablement.ResponsibilitiesOwn the end-to-end competitive intelligence program: define the framework, identify priority and emerging competitors, and build the monitoring cadence that keeps Attentive one step aheadTrack and analyze the competitive landscape across martech, with deep focus on SMS, email, RCS, push, and cross-channel engagement platformsMaintain and continuously evolve battlecards in Klue, product comparison matrices, objection-handling guides, and win/loss summaries that directly support deal executionProvide direct deal support by joining competitive evaluations and churn-risk calls when specialized CI expertise can tip the outcomeConduct rigorous deep dives into competitor product capabilities, pricing and packaging models, new feature launches, and go-to-market strategiesDevelop high-impact internal enablement materials, including battlecards, objection-handling guides, and demo scripts, alongside client-facing competitive comparison assets and thought leadership to drive deal execution and market differentiationOwn the win/loss interview program and analyze CRM data to translate patterns into strategic recommendations for messaging, enablement, and product prioritiesBuild and optimize AI-powered workflows to scale intelligence gathering, synthesis, and distribution—staying ahead of the curve on how CI teams operate in 2026 and beyondContinuously experiment with new approaches to make the CI program faster, smarter, and more embedded in daily GTM workflowsSkills5+ years of experience in product marketing, competitive intelligence, strategy, or a related B2B SaaS roleProven track record of building and maintaining competitive enablement materials (battlecards, comparison matrices, objection guides) that sales teams actually useStrong analytical skills with the ability to distill large volumes of information from diverse sources into clear, actionable insights and compelling narrativesExcellent written and verbal communication skills; you can build a polished executive brief and run a compelling sales training with equal easeDemonstrated ability to work cross-functionally with GTM, Product, Marketing, and leadership stakeholders—earning trust as the go-to competitive expertHighly organized, detail-oriented, and self-motivated; you can manage multiple workstreams and shifting priorities without losing qualityStrong experience with AI tools and a track record of building new AI-powered workflows to increase the scale and speed of a product marketing or CI functionHands-on experience with CI platforms such as Klue or similar toolsBenefitsEquityBenefitsCompetitive perks and benefits, from health & wellness to equity, to help you bring your best self to workCompany OverviewAttentive is a personalized mobile messaging platform that facilitates businesses with AI powered SMS and e-mail marketing solutions. It was founded in 2016, and is headquartered in Hoboken, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is https://attentive.com.Company H1B SponsorshipAttentive has a track record of offering H1B sponsorships, with 9 in 2026, 32 in 2025, 21 in 2024, 9 in 2023, 8 in 2022, 8 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.