[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. The Senior Product Marketing Manager will thrive in a fast-paced environment, driving go-to-market planning and execution for new features while maintaining a deep understanding of market needs and customer insights.ResponsibilitiesDrive GTM planning and execution for new Hatch feature launches in a highly competitive spaceMaintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segmentsAssess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teamsDevelop differentiated narratives that drive net new customer acquisition and deepen product adoptionPartner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growthShare market insights that help teams develop deeper empathy for our customersBe a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goalsBuild and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamicsTrack and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharpTreat AI as a multiplier in your day-to-day, constantly finding ways amplify your impactEvolve your scope as the team and business grow; this role is built to expand over timeSkills5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTMStrong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmapYou have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your resultsA builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive resultsExperience in SaaS and Home Improvement / Home Services industry a bonusBenefitsFull medical, vision, and dental15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holidayUp to 14 weeks of parental leaveMonthly wellness subsidyWork from home reimbursementFlexible spending account401(k) retirement savings planEmployee stock purchase planYou may also be offered a bonus and benefits.Company OverviewHatch develops an AI-driven communication platform to help businesses automate sales conversations from one collaborative workspace. It was founded in 2016, and is headquartered in Richmond, Virginia, USA, with a workforce of 51-200 employees. Its website is https://www.usehatchapp.com.