[Remote] Senior Product Manager, Website

Note: The job is a remote job and is open to candidates in USA. Greenlight Financial Technology is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Senior Product Manager, Website to lead the evolution of their website, driving improvements in visitor engagement and conversion through strategic product management and collaboration with cross-functional teams.ResponsibilitiesOwn the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and AnalyticsLead a product development team to deliver on your vision and user/business outcomesDesign and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiencesBuild a structured experimentation backlog informed by analytics, user behavior insights, and growth hypothesesDevelop and lead the full-funnel Conversion Rate Optimization (CRO) roadmapWork closely with our Product Analytics partners to run experiments and understand our users and how they interact with our productsOwn the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependencyManage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across toolsPartner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stackDefine and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularlyAbility to manage Shopify site, apps and funnel optimizations for ecommerceSkills6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C companySpecialize in Conversion Rate Optimization (CRO), product growth and performance UX rolesHands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serveDeep expertise with Optimizely (or a comparable platform) - you've built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web trafficProven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnelsData-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similarA strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practicesHands-on experience managing MarTech stacks and marketing tracking implementationsA collaborative mindset and ability to manage cross-functional projectsOwnership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being askedExcellent written and verbal communication skills; comfortable presenting strategy and results to senior leadershipAbility to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environmentFamiliarity with CDPs and how first-party data flows into web personalization and targetingBackground in consumer fintech or family-oriented productsExperience in a subscription or freemium business model with a focus on trial-to-paid conversionBenefitsMedical, dental, vision, and HSA matchPaid life insurance, AD&D, and disability benefitsTraditional 401k with company matchUnlimited PTOPaid company holidays and pop-up bonus holidaysProfessional development stipendsMental health resources1:1 financial plannersFertility healthcare100% paid parental and caregiving leave, plus cleaning service and meals during your leaveFlexible WFH, both remote and in-office opportunitiesFully stocked kitchen, catered lunches, and occasional in-office happy hoursEmployee resource groupsCompany OverviewGreenlight is a debit card and money app that provides an all-in-one money management platform for families and parents. It was founded in 2014, and is headquartered in Atlanta, Georgia, USA, with a workforce of 201-500 employees. Its website is https://greenlight.com/.Company H1B SponsorshipGreenlight has a track record of offering H1B sponsorships, with 1 in 2022, 5 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.