[Remote] Senior Product Manager, Personalization & Experimentation

Note: The job is a remote job and is open to candidates in USA. 2U is a company dedicated to transforming lives through higher education and is looking for a Senior Product Manager to lead personalization and journey optimization for the edX Marketplace. This role involves owning the product roadmap, collaborating with cross-functional teams, and utilizing data to enhance user experiences and increase conversion rates.ResponsibilitiesOwn the edX.org personalization and journey optimization product roadmap — including personalized discovery surfaces, dynamic content and recommendations, behavioral journey pathing, and mid-funnel conversion optimizationDefine and execute product strategies that use learner behavioral data, stated preferences, and contextual signals to deliver more relevant, personalized experiences across the edX platformLead product initiatives to improve mid-funnel conversion rates — identifying and reducing friction in the journey from discovery to enrollment decisionPartner with data science to define the requirements for recommendation models, personalization algorithms, and targeting logic — translating data capabilities into learner-facing product experiencesDevelop and own the on-site experimentation roadmap — designing, prioritizing, and measuring A/B tests and multivariate experiments that generate actionable insights and compound conversion improvements over timeDefine, track, and report on personalization and conversion KPIs — including recommendation click-through rate, journey completion rates, mid-funnel conversion lift, and experiment velocityCollaborate with the GPM Organic Discovery & Content Experience to ensure personalization strategies enhance rather than conflict with organic discovery and content experiencesPartner with the lifecycle marketing and MarTech teams to connect on-site personalization with off-site targeting and re-engagement strategiesDefine engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to design and deliver resultsInteract directly with learners, data scientists, marketers, and stakeholders to understand emerging needs and capture them in product memos, experiments, and executive presentationsRegularly measure and communicate impact; adjust strategy and roadmap based on experimentation results and evolving learner behaviorUse your own product — explore edX as a learner, notice what feels relevant and what doesn't, and let that empathy inform your decisionsSkills2–5 years of product management experience, with demonstrated focus on personalization, recommendations, conversion optimization, or experimentation at a consumer web or marketplace companyExperience owning or contributing to personalization or recommendation product areas — with measurable conversion or engagement outcomes to show for itStrong understanding of A/B testing and experimentation methodology — you know how to design a good experiment, interpret results correctly, and build a compounding learning program over timeComfort working with data science teams — you can engage meaningfully in conversations about recommendation models, feature inputs, and algorithmic tradeoffs without needing to be a data scientist yourselfStructured and data-driven thinking — you use behavioral analytics, funnel analysis, and segmentation to identify opportunity and inform prioritizationExperience partnering with engineering, UX, and data science teams to deliver outcome-oriented product workExcellent communication skills and strong cross-functional collaboration instinctsExperience with agile software developmentFamiliarity with personalization and recommendation platforms or frameworksExperience with experimentation platforms such as Optimizely, LaunchDarkly, or similarBackground in marketplace, edtech, or consumer subscription productsFamiliarity with customer data platforms (CDPs) such as Segment and how they enable personalizationExperience with product analytics platforms such as Amplitude, Mixpanel, or similarUnderstanding of how on-site personalization intersects with paid and lifecycle marketing strategiesBenefitsMedical, dental, and vision coverageLife insurance, disability, and 401(k) employer matchFree snacks and drinks in-officeGenerous paid holidays and leave policies, including unlimited PTOAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter breakCompany Overview2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure. It was founded in 2008, and is headquartered in Hyattsville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is http://2u.com.Company H1B Sponsorship2U has a track record of offering H1B sponsorships, with 3 in 2025, 1 in 2024, 5 in 2023, 1 in 2022, 2 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.