[Remote] Senior Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Greenlight Financial Technology is the leading family fintech company dedicated to helping parents raise financially smart kids. They are seeking a Senior Performance Marketing Manager to manage and scale their paid acquisition efforts, optimizing customer acquisition channels and driving sustainable growth through data-driven strategies.ResponsibilitiesOwn Performance Marketing Execution. Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the businessOptimize Marketing Acquisition Execution. Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targetsExecute Advanced Bidding & Optimization. Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiencyBuild Scalable Growth Engines. Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standardsManage Marketing Investment Portfolio. Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficientlyUnderstand Unit Economics and Contribute to Channel Forecasting. Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growthOptimize the Funnel End-to-End Through Cross-Functional Teams. Identify and execute opportunities across the acquisition funnel, from ad creative through landing page and onboarding, leveraging CRO, creative testing, and audience iteration to improve conversion rates and LTV/CAC ratiosDrive Automation & Operational Excellence. Implement automation, AI tools, and scripting to improve campaign management velocity, reporting, and optimization workflows—establishing repeatable processes that increase speed, accuracy, and scaleEstablish Scalable Testing Frameworks. Build and operationalize statistically rigorous testing frameworks across channels, creatives, and landing experiences to enable rapid experimentation and continuous performance gainsTranslate Ecosystem Strategy into Action. Understand the role of each channel within the broader marketing ecosystem, leveraging attribution models and channel-specific metrics to optimize overall performance and business outcomesSkills8+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels; Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax)Proven track record of driving double-digit growth and efficiency improvements in CAC reduction + LTV increases over short time horizons (ie quarterly YoY)Deep understanding of platform algorithms, bidding strategies, and campaign optimization techniques across major paid channelsStrong experience with programmatic buying and bidding strategies, with the ability to evaluate and scale incremental channelsExpertise in unit economics and forecasting, including CAC, LTV, contribution margin, and payback periodsExperience implementing automation (AI tools, scripts, workflow systems) to improve execution speed and marketing performanceStrong background in creative testing, CRO, and funnel optimization, with a data-driven experimentation mindsetExperience managing both DTC ecommerce and/or subscription products and cross-sellingDemonstrated ability to operate as a highly autonomous individual contributor, owning strategy and execution end-to-endStrong cross-functional collaborator, able to influence product, analytics, and creative teams to unlock growthBenefitsMedical, dental, vision, and HSA matchPaid life insurance, AD&D, and disability benefitsTraditional 401k with company matchUnlimited PTOPaid company holidays and pop-up bonus holidaysProfessional development stipendsMental health resources1:1 financial plannersFertility healthcare100% paid parental and caregiving leave, plus cleaning service and meals during your leaveFlexible WFH, both remote and in-office opportunitiesFully stocked kitchen, catered lunches, and occasional in-office happy hoursEmployee resource groupsCompany OverviewGreenlight is a debit card and money app that provides an all-in-one money management platform for families and parents. It was founded in 2014, and is headquartered in Atlanta, Georgia, USA, with a workforce of 201-500 employees. Its website is https://greenlight.com/.