[Remote] Senior Partner Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Avalara APAC is a leading company in cloud compliance solutions, and they are seeking a Senior Partner Marketing Manager to build integrated partner marketing campaigns. The role involves collaborating with various teams to drive pipeline growth and enhance partner engagement across the strategic partner ecosystem.ResponsibilitiesYou will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositionsYou will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversionYou will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launchesYou will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goalsYou will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goalsYou will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systemsYou will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysisYou will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needsYou will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and executionYou will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiativesYou will deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programsYou will monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectivenessYou will report on partner program contributions to segment pipeline, providing recommendations to improve performanceYou will improve campaigns by using data, automation, and AI-driven insightsSkills8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environmentExperience implementing partner marketing programs that contribute to pipeline generation and revenue outcomesUnderstanding of partner marketing motions, including referral, co-sell, and co-marketing programsExperience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)Familiarity with applying AI tools for segmentation, targeting, and campaign optimizationBenefitsPaid time offPaid parental leaveMany Avalara employees are eligible for bonusesPrivate medical, life, and disability insuranceAvalara strongly supports diversity, equity, and inclusion8 employee-run resource groups, each with senior leadership and exec sponsorshipThis role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s roleCompany OverviewAvalara is the agentic AI platform for global tax and compliance. It was founded in 2004, and is headquartered in Pune, Maharashtra, IN, with a workforce of 1001-5000 employees. Its website is https://www.avalara.com/in/en/index.html.