[Remote] Senior Paid Search Marketing Manager, NAM

Note: The job is a remote job and is open to candidates in USA. Deel is a leading payroll and HR platform dedicated to unlocking global opportunities for businesses and individuals. They are looking for a Senior Paid Search Marketing Manager to oversee paid advertising strategies across the Americas, focusing on optimizing SEM campaigns to drive high-value conversions and improve overall campaign performance.ResponsibilitiesA hands-on role focused on all SEM campaigns for NAM and LATAM via Paid Search channels (Google AdWords, Bing, YouTube, etc.), focusing on awareness, consideration, optimization, and acquisition goalsCollaborate with the Director of Performance Marketing and Regional Ads Managers to optimize Paid Search performanceMonitor daily search performance, identify trends, and implement optimizations to achieve growth KPIsContinuously test and refine campaign structures, bidding strategies, and keywords for scaling and expansionWork with copywriting teams to create and test ad copy and landing pages for better quality scores and CTRsCollaborate with PMMs to ensure all product offerings are covered by relevant keywordsCoordinate with cross-functional teams (growth, product, data, creative) to ensure successful campaign executionShare insights on the latest search trends to enhance team performanceManage relationships with search vendors like Google and BingSkills5+ years of experience managing SEM accounts for a B2B brand, preferably in-houseExpert in Google Ads, Google Analytics, Google Tag Manager, and GA EditorData-driven, with experience setting up dashboards and using analytics tools to track performanceProven track record in lead generation for Paid Search, consistently meeting CPL, SQO and ROAS KPIsStrong relationship-building skills with internal and external teams to improve processes and workflowsSelf-motivated and adaptable in a fast-paced environmentExperience managing Paid Search in-house for HR or Fintech B2B brands is a plusExperience with country-specific targeting and campaigns in multiple languages and regionsExperience with paid media experiments and measurement toolsExperience implementing AI-powered workflows, tools and automationFluency in Spanish or Portuguese will be considered an advantage but is not requiredBenefitsStock grant opportunities dependent on your role, employment status and locationAdditional perks and benefits based on your employment status and countryThe flexibility of remote work, including optional WeWork accessCompany OverviewDeel offers a unified platform that supports payroll, HR, compliance, and workforce management across global teams. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.deel.com.Company H1B SponsorshipDeel has a track record of offering H1B sponsorships, with 12 in 2026, 58 in 2025, 35 in 2024, 16 in 2023, 4 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.