[Remote] Senior Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. Penn Foster Group is transforming online learning to help learners achieve long-term success. They are seeking a Senior Paid Media Specialist to lead and scale digital acquisition strategies across various platforms, focusing on measurable revenue growth and performance optimization.ResponsibilitiesOwn end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platformsTranslate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targetsManage and optimize multi-channel budgets with full accountability for performance outcomesDevelop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pagesIdentify scaling opportunities while maintaining efficiency and mitigating channel riskAnalyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiencyBuild and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth MarketingPartner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performanceLeverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mixEnsure proper tracking, attribution alignment, and campaign measurement integrityContinuously evaluate new platforms, audience strategies, and buying methods to diversify and strengthen acquisition effortsOperate with a high degree of autonomy in daily bid management, budget allocation, and optimization decisionsCommunicate performance clearly and persuasively, delivering strong presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next stepsDemonstrate strong growth instincts and industry awareness, staying current on channel trends, privacy/measurement updatesSkills3+ years of proven experience managing social and programmatic media platformsExcellent written and verbal communication skills, with a keen eye for detailProficiency in using social media management tools and analytics platformsAbility to work independently and as part of a teamStrong analytical and problem-solving skills with meticulous attention to detailKnowledge of current social media trends and emerging platformsDeep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget managementBachelor's degree in Marketing, Communications, or a related field (preferred)U.S. Work Location Requirement: All employees must reside in and perform work within the United StatesWillingness and ability to travel as needed for team meetings, company events, conferences, summits, etcAbility to be on camera during meetings unless extenuating circumstances applyEmployment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirementsAll hires must complete employment eligibility verification in compliance with federal lawBachelor's degree in Marketing, Communications, or a related fieldBenefitsMedicalDentalVisionFlexible spendingGenerous paid time offSponsored volunteer opportunitiesA 401K with a company matchFree access to our online programsCompany OverviewAt Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. It was founded in 1890, and is headquartered in Scranton, Pennsylvania, USA, with a workforce of 501-1000 employees. Its website is https://www.pennfoster.edu.