[Remote] Senior Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. Lytx, Inc. is an industry leader in video telematics, and they are seeking a Senior Paid Media Specialist to develop and launch campaigns that drive brand awareness and engagement. The role involves leading multi-channel digital campaigns, collaborating cross-functionally, and optimizing campaign performance through analysis and best practices.ResponsibilitiesCraft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journeyBuild and execute digital marketing campaign strategy spanning paid media, email, and social mediaNurture engaged prospects with email sequences, retargeting, and personalized web experiencesExecute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operationsCollaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completionDrive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketingTrack and analyze campaign performance and provide actionable insights and recommendations for campaign optimizationSkills4-6 years of digital marketing experience, preferably in the technology or SaaS spaceExpertise in paid media strategies, including display, paid social, and searchExperience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)Experience in social media strategy and best practicesExperience in web personalization and CRO tools (Mutiny) is a plusExperience with predictive intent tools (6sense, DemandBase) is a plusProficiency in project management software (Asana, Trello) is a plusBenefitsMedical, dental and vision insuranceHealth Savings AccountFlexible Spending AccountsTelehealth401(k) and 401(k) matchLife and AD&D insuranceShort-Term and Long-Term DisabilityFTO or PTOEmployee Well-Being program11 paid holidays plus 1 inclusive holiday per yearVolunteer Time OffEmployee Referral programEducation Reimbursement ProgramEmployee Recognition and Appreciation programAdditional perk and voluntary benefit programsThis position is also eligible for an incentive compensation planCompany OverviewEvery day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations. It was founded in 1998, and is headquartered in San Diego, California, USA, with a workforce of 501-1000 employees. Its website is http://www.lytx.com.