[Remote] Senior Paid Media Specialist

Note: The job is a remote job and is open to candidates in USA. Etna Interactive is a digital marketing agency with a 25-year legacy of helping elective healthcare practices grow. They are seeking a full-time, fully remote Senior Paid Media Specialist to drive client success through data-driven paid media campaigns, collaborating with various teams to optimize and report on campaign performance.ResponsibilitiesLearn and apply our predictive modelling protocols to client campaigns to minimize risk and proactively shape campaigns for successLead the development of strategic paid media campaigns, aligning them with client goals to deliver high-impact resultsDrive continuous optimization, managing and enhancing campaigns across platforms to maximize client ROIConsult with clients and teams to ensure paid media efforts integrate with broader marketing strategies, serving as a knowledgeable and reliable client partnerMentor junior team members and collaborate across departments, sharing expertise and fostering a high-performing team environmentMonitor and report on KPIs and adjust strategies based on performance insightsSkillsBachelor's degree in Marketing, Advertising, or Business4+ years of relevant experience managing paid media campaigns, including at least 2 years in an agency settingSkilled in full-funnel account management across PPC, Paid Social, and Programmatic/Display channelsSolid technical foundation, with expertise in Unbounce, PPC Management Software, SpyFu, Excel, Ahrefs, and certifications in Google AdWords, Google Analytics, and MetaExceptional communication and organization skills; can clearly communicate data insights, client updates, and campaign recommendationsEnjoys mentoring junior team members and is comfortable engaging with clients on calls when neededFamiliarity with HIPAA is a plus, given our focus on healthcareBenefits100% employer-sponsored medical coverage401(K) with matchingEmployer-sponsored long-term disability insuranceProgressive PTO systemCompany OverviewEtna Interactive is an internet company providing web marketing solutions. It was founded in 2002, and is headquartered in San Luis Obispo, California, USA, with a workforce of 51-200 employees. Its website is http://etnainteractive.com.