[Remote] Senior Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. Sophos is a cybersecurity leader defending organizations globally with an AI-driven platform and expert-led services. They are seeking a Senior Paid Media Manager to lead paid media execution for the Americas, partnering closely with regional marketing teams and contributing to global paid media standards and strategies.ResponsibilitiesPartner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos’ global demand generation priorities, campaign themes, and growth driversTranslate global campaign briefs, messaging frameworks, and creative assets into Americas-specific paid media plans — adapting for local market dynamics, competitive landscape, and buyer behaviorServe as the liaison to Americas regional marketing in global paid media planning cycles, contributing regional performance data, market insights, and channel recommendations that inform global strategyCollaborate with peer paid media managers to share test results, channel learnings, and optimization playbooks, enabling the global team to move faster and smarterCo-develop global paid media standards, governance frameworks, and reportingManage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segmentsTrack, and report on weekly, monthly, and quarterly KPIs for both the Americas and as an input to global reportingBuild forecasting models to project pipeline contribution, flag budget pacing risks, and scenario-plan channel mix shifts in response to performance dataHands-on execution of paid digital campaigns spanning the full demand funnel: awareness, consideration, and conversion. Primary execution coverage for Americas while working as one of the global paid media managersWork with agency partners and internal stakeholders to plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), paid social (LinkedIn, Reddit, YouTube), programmatic display, and emerging channels such as podcasts and connected TVLead account-based marketing (ABM) integration with paid media, coordinating with the ABM and sales teams to reach high-value target accounts with precision and personalizationDevelop audience segmentation strategies that align channels and creative to buyer personas, segments, and stages in the buying cycleManage and evolve retargeting programs to accelerate pipeline by re-engaging in-market accountsDrive a rigorous, always-on experimentation culture: plan and execute structured A/B and multivariate tests across creative, copy, landing pages, audience segments, and bidding strategiesFeed test results and performance insights back to the global paid media team to accelerate learning across regionsPartner with the Web and Marketing Operations teams to improve landing page conversion rates, ensuring paid traffic flows to high-converting, on-message experiencesLeverage AI-native tools and features — including Smart Bidding, Performance Max, and AI Max — to improve efficiency and scaleEvaluate and pilot emerging media channels and ad formats; build business cases for new investment areas based on test resultsCollaborate closely with Americas Field Marketing, Brand, Content, and Product Marketing teams to ensure paid media programs are aligned to campaign strategy and regional messagingPartner with Marketing Operations on lead flow, attribution modeling, campaign tracking, and CRM/MAP integration (Salesforce) — consistent with global MarTech standardsServe as the internal subject-matter expert on paid media best practices, industry benchmarks, and the evolving digital advertising landscape, contributing this expertise both regionally and globallyManage and hold accountable external media agencies, programmatic partners, and platform vendors to deliver on agreed performance outcomesPresent performance results, strategic recommendations, and roadmap plans to senior marketing and sales leadership on a regular cadenceSkills6+ years of B2B paid digital marketing experience, with at least 3 years in a senior or lead individual contributor role at a B2B SaaS or cybersecurity companyProven track record of building and scaling full-funnel paid media programs that generate measurable pipeline and revenue, not just top-of-funnel volumeExperience working within a global marketing organization — able to operate within a globally aligned strategy while adapting execution for a regional marketDeep, hands-on expertise in Google Ads, SA360 and LinkedIn Campaign Manager — including campaign build, audience targeting, bidding strategy, and optimizationDemonstrated ability to manage and optimize seven-figure annual paid media budgets with strong budget pacing and ROI accountabilityStrong command of measurement and attribution: you understand multi-touch attribution models, can build custom reports, and can confidently translate data into strategic decisionsExperience with programmatic display and/or content syndication platforms (e.g., DV360, The Trade Desk, 6Sense)Fluency with marketing analytics tools: Google Analytics 4, PowerBI; and hands-on experience with a CRM (Salesforce)Experimental mindset: rigorous about A/B testing, documents learnings, and iterates rapidlyUnderstands how creative drives paid media performance and can scale structured creative testing to improve engagement, conversion, and business outcomesExcellent written and verbal communication skills; able to translate complex performance data into clear executive narratives and cross-regional team communicationExperience marketing cybersecurity, IT security, or enterprise technology products to technical and security-focused buyer personas (CISO, IT Director, SOC Analyst)Experience working in or alongside a global center-of-excellence (CoE) or globally chartered marketing team, including contributing to global playbooks or shared frameworksHands-on experience with ABM platforms (6sense) and coordinating paid media with account-based playsExperience in paid media for partner and channel-driven GTM motions (MSP, VAR, MSSP)Familiarity with cookie-less targeting strategies, first-party data activation, and privacy-first advertising approachesGoogle Ads and/or LinkedIn Marketing certificationsBenefitsBonus eligibilityA comprehensive benefits packageSophos operates a remote-first working model, making remote work the primary option for most employees.Employee-led diversity and inclusion networks that build community and provide education and advocacyAnnual charity and fundraising initiatives and volunteer days for employees to support local communitiesGlobal employee sustainability initiatives to reduce our environmental footprintGlobal fitness and trivia competitions to keep our bodies and minds sharpGlobal wellbeing days for employees to relax and rechargeMonthly wellbeing webinars and training to support employee health and wellbeingCompany OverviewSophos develops network security and threat management products to protect organizations against malicious acts. It was founded in 1985, and is headquartered in Abingdon, Oxfordshire, GBR, with a workforce of 5001-10000 employees. Its website is http://www.sophos.com.