[Remote] Senior Media Relations Specialist - PR and Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)

Note: The job is a remote job and is open to candidates in USA. USC Verdugo Hills Hospital is seeking a Senior Media Relations Specialist to develop and coordinate communications strategies for key health system initiatives. The role involves writing press releases, cultivating media relationships, and managing media outreach aligned with health system priorities.ResponsibilitiesDetermine strategy and priorities for media outreach for clinical service lines and faculty research that align with health system priorities and strategic initiativesCultivate and maintain ongoing working relationships with news media (national, regional and local) for clinical service linesPrioritize stories to promote externally. Determine the most effective way to pitch/communicate stories and identify appropriate faculty and/or staff to include. Conduct proactive media outreach to secure media coverageWrite and disseminate press releases, pitch letters, talking points, media statements and other communications materialsCompile media wrap reports highlighting media relations team and department success to clinicians, administrators and leadershipRespond to incoming media requests and staff on-campus media interviews; counsel experts on media interview protocol and appropriate messaging, as neededCoordinate promotion of media relations coverage with other marketing and communications teams and departments, as appropriateMonitor current news for trends/topics to proactively pitch Keck Medicine experts for inclusionManage awards calendar, draft award entries and coordinate communication of recognitionsTrack relevant professional medical/research conferences and provide media relations support, as neededDraft select social media content (specifically LinkedIn), as neededPerforms other duties as requestedSkillsBachelor's Degree preferably in journalism, public relations, marketing, communications (Degree in associated field accepted if other qualifications are met)7 years Experience in public relations or media; experience researching, writing, editing and distributing/publishing communications materialsExcellent written and verbal communication skills for working directly with clinical subject matter experts, clinical department chairs, University colleagues and other staffExperience writing, editing and proofreading news media materials, including press releases and media pitchesStrong attention to detail; ability to edit others' work for brand voice and clarityExpertise in most social media channels (specifically LinkedIn)Ability to learn/utilize content management platforms for press release and newsletter distribution. Utilize internal project management system for cross-team collaboration and sharing contentThorough knowledge of word processing and Associated Press stylebookDriver's License (CA DMV) Valid California Driver's LicenseFire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)Master's degree Degree in communications/public relations or managementCommunications experience within healthcare, higher education or other highly regulated organization or agencyCompany OverviewOur mission is to provide personalized, high-quality healthcare relevant to our patient community. It was founded in 1947, and is headquartered in Glendale, California, US, with a workforce of 501-1000 employees. Its website is https://uscvhh.org/.