[Remote] Senior Marketing Manager, Integrated Digital Marketing

Note: The job is a remote job and is open to candidates in USA. The College of Health Care Professions is a premier healthcare education institution dedicated to helping students achieve their career goals. They are seeking a Senior Marketing Manager for Integrated Digital Marketing to lead cross-channel strategies in Paid Search, SEO, and social media, while ensuring alignment with organizational goals.ResponsibilitiesPlan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social MediaEnsure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomesServe as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiencyAct as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategiesLead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are metSupport co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPsProvide senior-level analytical oversight across channels, translating complex performance data into actionable insightsImprove analytics and reporting frameworks to enhance clarity, consistency, and decision-makingSupport full-funnel measurement and performance optimizationLead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussionsEnsure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadershipConduct and maintain competitive tracking and analysis across Paid, Organic, and Social channelsMonitor industry trends, platform changes, and emerging best practices to inform strategyPartner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goalsSupport consistent communication and alignment across stakeholdersOther duties as assignedSkillsBachelor's degree in Marketing, Business, or related field (or equivalent experience)7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social MediaExperience managing agencies or external partnersExperience working with AI-driven marketing platforms and automated media systemsFull-funnel performance and conversion optimization experienceExperience in highly regulated or performance-driven industriesMust be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entryExperience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus)BenefitsMedicalDentalVisionVoluntary Life (Employee, Spouse, Child)Employer-Paid Life InsuranceShort-Term Disability (STD)Long-Term Disability (LTD)Flexible Spending Accounts (FSA/LFSA)Health Savings Account (HSA)HSA Employer ContributionCritical IllnessHospital IndemnityAccident Insurance401(k)401(k) Employer MatchPaid HolidaysFloating HolidayMental Health DayReferral Bonus ProgramTuition Assistance Program (TAP)Company OverviewThe College of Health Care Professions - San Antonio is a school in San Antonio. It was founded in 1988, and is headquartered in San Antonio, Texas, USA, with a workforce of 501-1000 employees. Its website is https://www.chcp.edu.