[Remote] Senior Marketing Manager: Growth & Demand Generation

Note: The job is a remote job and is open to candidates in USA. ChartHop is an HR technology platform focused on headcount planning and employee engagement. The Senior Marketing Manager will lead demand generation efforts, manage multi-channel strategies, and collaborate closely with Sales to drive pipeline creation and optimize marketing operations. Responsibilities • Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs • Develop quarterly plans aligned to revenue targets and pipeline goals • Set experimentation priorities and optimize channel mix and budget allocation based on performance • Lead paid acquisition programs in collaboration with our performance agency • Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads • Iterate on targeting, creative/messaging, and landing page performance to improve conversion and CAC efficiency • Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline • Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts • Coordinate account targeting, campaign plays, and measurement across teams • Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero • Maintain and improve workflows, lifecycle stages, dashboards, and reporting to measure impact and optimize performance • Partner with Sales Ops / RevOps as needed to ensure data quality and funnel visibility • Collaborate closely with Sales and BDR teams to craft outbound messaging, sequences, and campaigns that convert • Provide data-driven insights, testing support, and ongoing optimization recommendations to improve outreach performance • Own the marketing budget (excluding payroll) • Manage vendor relationships and contracts for marketing tools, agencies, and freelancers • Ensure spend is aligned with pipeline impact, learning velocity, and revenue goals • Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation—helping the team move faster and smarter without adding headcount • Build lightweight, repeatable AI-enabled workflows that improve speed-to-market and performance Skills • Experience in demand generation and growth at an earlier-stage company • Ability to architect strategy and execute hands-on in testing and iteration • Strong collaboration skills, especially with Sales • Highly analytical and operationally strong • Motivated by measurable outcomes such as pipeline, conversion, CAC/payback, and win rates • Ability to thrive in a fast-moving environment with high ownership and a bias toward action • Experience with HubSpot, Salesforce, Revenue Hero, Google Ads, and LinkedIn Ads • Experience managing external consultants/agencies • Experience with AI tools for campaign development and audience targeting • Experience in building and executing ABM-style campaigns Company Overview • ChartHop is an information technology company that specializes in the fields of software development and management. It was founded in 2019, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is Apply tot his job