[Remote] Senior Marketing Manager– Away From Home (AFH)
Note: The job is a remote job and is open to candidates in USA. Keurig Dr Pepper is a leading beverage company seeking a highly motivated Senior Marketing Manager for their Away From Home (AFH) team. This role focuses on developing and executing strategic marketing plans to support and grow Keurig brands in the out-of-home marketplace while managing relationships with customers and driving business initiatives.ResponsibilitiesDevelop and lead marketing plans & implementation of key marketing initiatives for select Away From Home customers, focusing on retention, demand generation, & new account acquisitionActivate best in class B2B & B2C campaigns and POP installations that drive growth for KDP’s brewer and beverage innovation across diverse platforms including retail, ecom, digital and contract channelsPartner with sales and commercialization to create robust selling stories based on insights that can unlock new opportunities and drive new business initiatives across the channelCollaborate closely with Sales, supporting them with/in customer presentations and events – including leading the planning for major industry showsBrief and lead external agencies and partners from planning to executionAnalyze marketing program results and develop recommendations for improvementLeverage consumer and industry insights in all marketing effortsBuild effective and productive relationships with customers and external partnersTrack and manage initiatives against a budget and execution timelinePeople management & developmentSkillsBachelor's Degree in Marketing or Business with minimum 10 years of related work experience, preferably in a “Fortune 500” company or in the Consumer-Packaged Goods, Beverage, Small Appliance or related industriesExceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross-functional teams, and your customersHighly creative, self-motivated and analytical. Ability to manage multiple tasks simultaneously to meet deadlines in a complex environmentA passion for story-telling and marketing to create compelling selling stories, and the ability to brief in other marketing creative as neededTravel: Domestic, up to 25%Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferredPeople management experience preferredBenefitsMedicalDentalVisionDisabilityPaid Time Off (including paid parental leave, vacation, and sick time)401k with company matchTuition ReimbursementMileage ReimbursementAnnual bonus based on performance and eligibilityCompany OverviewKeurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. It was founded in 1981, and is headquartered in Burlington, Massachusetts, USA, with a workforce of 10001+ employees. Its website is https://www.keurigdrpepper.com.