[Remote] Senior Marketing Analyst and Data Specialist

Note: The job is a remote job and is open to candidates in USA. The College of Health Care Professions is a premier healthcare education institution offering comprehensive programs in allied health, nursing, and related fields. They are seeking a detail-oriented and analytical Senior Marketing Analyst and Data Specialist to support marketing performance analysis and optimization efforts by leveraging data across multiple platforms and systems.ResponsibilitiesAnalyze marketing performance data and provide actionable insights to improve campaign effectiveness and lead generationBuild, maintain, and optimize dashboards and reporting tools for leadership and marketing teamsMonitor and evaluate search marketing performance, trends, and KPIsManage and maintain data integrations across marketing and CRM platformsEnsure data accuracy and consistency across reporting systemsCollaborate with marketing, admissions, and leadership teams to support strategic initiatives and decision-makingUtilize analytics platforms to identify opportunities for optimization and growthAssist in tracking ROI, conversion metrics, and funnel performanceSkillsBachelor's degree with related experience required; higher education experience strongly preferred3+ years of experience in search marketing and analytics requiredGA4PowerBILooker StudioFunnel.ioGoogle Tag ManagerCRM systems (Velocify and CampusVUE experience is a plus)Microsoft Office SuiteGoogle WorkspaceStrong mathematical and analytical abilities with the ability to calculate figures and interpret data accuratelyAbility to apply common-sense reasoning and solve problems involving multiple variables in standardized situationsEffective written and verbal communication skillsAbility to read, comprehend, and communicate instructions, correspondence, and reporting information clearlyComfortable presenting information to individuals and small groups within the organizationAgency experience is a strong plusBenefitsMedicalDentalVisionVoluntary Life (Employee, Spouse, Child)Employer-Paid Life InsuranceShort-Term Disability (STD)Long-Term Disability (LTD)Flexible Spending Accounts (FSA/LFSA)Health Savings Account (HSA)HSA Employer ContributionCritical IllnessHospital IndemnityAccident Insurance401(k)401(k) Employer MatchPaid HolidaysFloating HolidayMental Health DayReferral Bonus ProgramTuition Assistance Program (TAP)Company OverviewThe College of Health Care Professions - San Antonio is a school in San Antonio. It was founded in 1988, and is headquartered in San Antonio, Texas, USA, with a workforce of 501-1000 employees. Its website is https://www.chcp.edu.