[Remote] Senior Manager, Product Marketing

Note: The job is a remote job and is open to candidates in USA. GoGuardian is an innovative learning company focused on enhancing K-12 education. They are seeking a Senior Manager, Product Marketing to lead the product marketing strategy and drive business growth through effective market positioning and collaboration with cross-functional teams.ResponsibilitiesLead the development and execution of comprehensive go-to-market strategies that drive the success of GoGuardian products across multiple market segmentsConduct market analysis and competitive monitoring to identify emerging trends, anticipate customer needs, and inform new product innovationDevelop compelling narratives and product messaging that position GoGuardian to win with multiple personas across the buying committee and user baseDevelop and oversee go-to-market plans for new product and feature launches, including positioning, campaign strategy, and sales enablementDrive the creation of high-impact marketing assets, such as sales collateral, product playbooks, messaging frameworks, digital marketing assets, and long-form videos to support all channelsAnalyze performance and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvementIdentify and implement AI solutions to drive operational efficiencies and scale outputHire, manage, and mentor a small teamMaintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technologyCollaborate closely with cross-functional teams, including product management, sales, sales enablement and other marketing teams to ensure alignment and efficient executionSkills8+ years of hands-on product marketing experience and team managementExperience managing a multi-product portfolio with unique personas and aligning each product with the overall company strategyExperience leading multiple strategic initiatives at once and executing to hit objectives in a fast-paced environmentCustomer-centric approach and desire to be a voice of our customersAbility to anticipate future trends in education technology and influence product roadmaps accordinglyStrong work ethic, combining bias for action with innovative thinkingExperience leading research initiatives and analyzing market data, customer feedback, and product performance metrics to inform decision-makingAbility to identify and address product challenges through data-driven analysisSelf-starter and proactive problem solver who can identify and set short and long-term prioritiesDrive to constantly optimize and improve, combined with a relentless focus on customer experienceDeep understanding of the K-12 education market is preferredEager to take initiative in a fast-paced, ever-changing, dynamic environmentFueled by the opportunity to truly impact the education landscapeBenefitsCompetitive payComplete health insurance401(k) matchingAn employee equity planFlexible time offPaid holidaysPaid parental leaveA paid year-end holiday breakA robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and moreCompany OverviewGoGuardian is an edtech startup that makes subscription software for K-12 schools. It was founded in 2014, and is headquartered in Los Angeles, California, USA, with a workforce of 501-1000 employees. Its website is https://www.goguardian.com.