[Remote] Senior Manager, Marketing Nurture & Automation Strategy

Note: The job is a remote job and is open to candidates in USA. athenahealth is a company dedicated to creating a thriving ecosystem for accessible, high-quality healthcare. They are seeking a Senior Manager of Marketing Operations to lead orchestration and automation strategies across the buyer journey, focusing on data-driven engagement and operational architecture.ResponsibilitiesDesign and govern the operational framework for how prospects move across marketing programs, nurture streams, digital experiences, SDR motions, events, and campaigns working in close partnership with the inbound/outbound strategistsOwn contact strategy, including audience prioritization, communication frequency standards, eligibility rules, and engagement governanceDefine how competing programs should be prioritized when multiple teams are targeting the same audiencePartner with Demand Generation and Digital Experience teams to ensure campaign and channel strategies fit into a coordinated buyer journeySupport in the planning stages of new journeys helping to define audience strategy, automation needs, suppression logic and handoff requirements before campaigns launchTranslate journey strategies into clear operating rules, automation logic, program governance, and scalable execution modelsIdentify gaps, overlaps, and friction across the buyer experience and recommend improvements to simplify and improve engagementDefine journey logic, entry and exit criteria, trigger rules, suppression logic, and prioritization standards across lifecycle programs. Document orchestration rules, lifecycle logic, campaign interaction models, and governance standardsDefine scalable ways of working that allow teams to execute coordinated journeys without slowing down campaign velocityPartner with Marketing Operations peers responsible for campaign execution, lead flow, platform administration, analytics, and AI enablementContinuously test and refine journey logic, segmentation, personalization, and automation approaches through structured experimentationSupport broader marketing transformation efforts by helping translate strategic priorities into scalable operating models, workflows, and execution plansPartner with Marketing, Sales, Revenue Operations, IT, and AI leadership to identify opportunities to modernize how marketing work gets done through process improvement, automation, and AI-enabled capabilitiesProactively assess cross-functional workflows to uncover opportunities for automation, AI, and process optimization, and lead initiatives to implement improvements through influence and partnershipOperationalize AI-enabled capabilities in partnership with AI leadership, ensuring use cases are practical, measurable, and aligned to business prioritiesSupport adoption of new tools, workflows, and AI-enabled capabilities across the marketing organization through documentation, enablement, stakeholder alignment, and change managementHelp define repeatable frameworks, best practices, and governance approaches that enable marketing teams to scale transformation efforts consistentlyServe as a connector between strategy and execution, helping teams move from transformation concepts to measurable, operationalized programsSkills7+ years in Marketing Operations, Lifecycle Marketing, Demand Generation, Revenue Operations, or a related B2B marketing roleFamiliarity with AI-enabled marketing capabilities and a track record of applying them in real-world use casesExperience building segmentation, personalization, suppression, prioritization, trigger, and eligibility frameworksStrong understanding of lifecycle architecture, data flows, lead management, audience governance, and marketing-to-sales handoff processesExperience designing and governing complex customer journeys, nurture programs, campaign interaction models, or lifecycle engagement strategiesHands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce)Strong analytical skills with experience using reporting/BI tools (Tableau, Power BI, or similar)Systems thinker with the ability to design and communicate complex workflowsStrong collaborator who can influence across teams and translate strategy into executionStrong understanding of data models, data flows, and lifecycle architectureStrong collaborator who can influence Marketing, Sales, and ITAbility to translate strategy into execution and communicate complex concepts to non-technical stakeholdersDemonstrated experience applying AI in marketing use cases (e.g., segmentation, personalization, lead scoring, journey decisioning, campaign optimization)Familiarity with modern AI tooling (e.g., generative AI, predictive analytics, CDPs, intent data platforms) and ability to evaluate/build use casesUnderstanding of prompt engineering, workflow automation, and/or integration of AI into marketing stacksKnowledge of AI governance, data privacy, and ethical considerations in marketing applicationsBenefitsAnnual discretionary bonus planVariable compensation planEquity plansHealth and financial benefitsCommuter supportEmployee assistance programsTuition assistanceEmployee resource groupsCollaborative workspacesFlexibilitySponsor events throughout the year, including book clubs, external speakers, and hackathonsCompany culture based on learningThe support of an engaged teamAn inclusive environment where all employees are valuedCompany OverviewAthenahealth is a provider of medical practice automation and claims management software to medical groups and health systems. It is a sub-organization of Bain Capital. It was founded in 1997, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.athenahealth.com.