[Remote] Senior Manager, Global Consumer Marketing - Toys and Games

Note: The job is a remote job and is open to candidates in USA. Hasbro is a company dedicated to creating experiences that spark joy through play. The Senior Manager, Global Consumer Marketing - Toys and Games will develop marketing strategies and lead consumer executions for priority toy and game brands, collaborating with cross-functional teams and external partners to present unforgettable brand experiences.ResponsibilitiesTranslate brand strategy into integrated go to market plans for assigned brands and priority products, inclusive of objectives, positioning and messaging, audience definition, and channel mixLead day to day program management with internal and external partners, agencies, and licensors, keeping work aligned, on brief and movingBuild and run campaigns across retail, media, digital and social, creator, performance, PR, events and more in partnership with cross functional teamsWrite inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn mindset including thoughtful use of AIDeliver region ready assets, toolkits and calendars that enable adoption and adaptation at speed without fragmentationDefine KPIs, track performance and consumer signals, and recommend optimizations and investment shifts to maximize impactSteward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritizationPartner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assetsWork with Brand Creative for visual and tonal continuity across events, activations, platforms, and contentSynthesizes insights, plans and results into crisp narratives and recommendations for leaders and partners, presenting updates on a regular cadenceCoach junior team members and help improve ways of working that raise quality, clarity, and speedStay curious and identify new formats, partners and cultural moments that connect our brands with consumersSkillsBachelor's degree in marketing, communications, business, or related field7+ years in integrated consumer marketing or brand management with ownership from planning through activation on complex multi-channel campaignsStrength in turning insights into strategy and tight briefs and in connecting brand building with performance marketingChannel fluency across media, social and creator, content, PR and comms, retail and shopper, and eComm and DTC, with confidence managing agencies and creatorsGlobal experience and comfort partnering across regions and time zones while maintaining brand cohesionAnalytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform decisions and tell compelling storiesProven budget stewardship and scenario planning with A&P ownership at the program levelCollaboration and influence skills that align diverse partners and keep complex initiatives movingCommunication excellence as a clear writer, presenter, and editor with executive ready polishPeople leadership experience managing direct reports and developing talentMBA a plusToy, Game or Licensing experience a plus though not requiredBenefitsAnnual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.Health & WellnessTime Off to RechargeFinancial Well-beingLife & Family SupportVolunteer and Community InitiativesLearning & DevelopmentExclusive PerksCompany OverviewHasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties. It was founded in 1977, and is headquartered in Pawtucket, Rhode Island, USA, with a workforce of 5001-10000 employees. Its website is https://shop.hasbro.com.Company H1B SponsorshipHasbro has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2025, 5 in 2024, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.