[Remote] Senior Manager - Casino CRM Analytics

Note: The job is a remote job and is open to candidates in USA. Hard Rock Digital is focused on becoming a leading online sportsbook, casino, and social gaming company. The Senior Manager of Casino CRM Analytics will lead analytics for the Casino CRM team, develop a high-performance analytics team, and drive strategic insights to enhance customer engagement and retention.ResponsibilitiesBuild & Lead a High-Performance Analytics TeamDevelop and mentor a team of CRM analysts with a high bar for intellectual rigor and business impactWork with Senior Director to establish best practices in analytical thinking, experimentation design, and stakeholder communicationCreate scalable processes that enable both speed and qualityApply and evolve best-in-class frameworks for campaign performance, retention lift, incremental revenue, and long-term player valueImplement robust test-and-learn strategies, including permanent holdouts and advanced test/control methodologiesProvide actionable insights that influence audience targeting, bonus strategy, lifecycle marketing, creative optimization, and promotional investmentsPartner with CRM leadership to prioritize initiatives that maximize sustainable player valueMove the team from descriptive reporting to forward-looking, decision-driving analyticsIdentify and implement practical analytical tools and AI-driven approaches to improve the performance of the Casino CRM functionEnsure new technologies are thoughtfully applied — balancing innovation with measurable ROIChampion experimentation and evidence-based decision-making within the Casino CRM organizationTranslate complex findings into clear, executive-ready narratives that drive actionRaise the standard for how insights inform strategySkillsStrategic Analytics Leader: You're comfortable influencing senior stakeholders while remaining hands-on with complex analysis. You know how to ask the right questions — not just answer themBusiness-First Thinker: You care about impact, not outputExperimentation Expert: You understand CRM testing environments — including holdouts, incrementality measurement, and interpreting imperfect or noisy results in dynamic systemsInfluential Communicator: You can translate sophisticated analysis into compelling, concise narratives for non-technical stakeholders. You're comfortable challenging assumptions and shaping roadmapsTalent Mentor: You have experience hiring, coaching, and retaining high-performing analytics professionals — and creating environments where they thrive6+ years of experience in analytics, with 2+ years leading teamsExperience in online gamingExperience applying AI/ML or automation thoughtfully to business problemsAdvanced SQL proficiency and experience working with modern data stacksBackground in engineering, math, computer science, economics, or related quantitative fieldExperience in CRM, lifecycle marketing, or retention analyticsBenefitsCompetitive pay and benefitsFlexible vacation allowanceFlexible work from home or office hoursStartup culture backed by a secure, global brandOpportunity help shape the future strategy of the Sportsbook and Online CasinoCompany OverviewHard Rock Digital is building the future of online sports betting and interactive gaming. It was founded in 2020, and is headquartered in Austin, Texas, USA, with a workforce of 501-1000 employees. Its website is https://www.hardrockdigital.com/.Company H1B SponsorshipHard Rock Digital has a track record of offering H1B sponsorships, with 3 in 2025, 4 in 2024, 5 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.