[Remote] Senior Growth Campaign Manager Job Details | Hexion Careers

Note: The job is a remote job and is open to candidates in USA. Hexion Inc. is a company committed to innovation and sustainability, seeking a Senior Growth Campaign Manager to lead their growth marketing initiatives. This role involves executing multi-channel campaigns, managing demand generation, and collaborating across teams to enhance awareness and pipeline impact.ResponsibilitiesTranslate growth strategy into integrated campaigns across LinkedIn, email, events, landing pages, webinars, and CRM marketing automation workflows. Own campaign planning, execution, performance tracking, and pipeline attributionContribute to overall Hexion growth strategy by identifying new customer acquisition channels, experimentation opportunities, and ABM initiatives. Continuously optimize the demand engine based on performance dataBuild segmented nurture campaigns and automated workflows to drive engagement and conversion. Use CRM insights and testing to optimize messaging and funnel performanceWork with Marketing Excellence team to execute conferences and tradeshows. Own lead gen initiative from pre to post event. Measure ROI, lead quality, and pipeline contributionDevelop and manage LinkedIn and paid media ad campaigns in partnership with external agency, overseeing targeting, budget allocation, and optimization. Deliver reporting tied directly to pipeline and revenue outcomesBuild and optimize campaign landing pages in collaboration with Content Strategist using Webflow templates. Improve conversion rates through testing, messaging refinement, and performance analysisPartner with design and social media manager to develop organic LinkedIn content aligned to growth campaign goalsMaintain CRM hygiene, campaign tracking, and marketing attribution. Partner closely with sales excellence and IT to ensure strong lead handoff, visibility, and measurable pipeline contributionOwn the creative/ media agency relation. Manage timelines and deliverables and ensure successSkills5+ years of growth marketing experienceProven track record running integrated, multi-channel demand generation campaignExperience with using AI tool and building custom agents like data clean up agents, company research agents, to accelerate work and automate manual tasksExperience supporting or leading account-based marketing initiativesStrong experience managing industry conferences and trade shows end-to-endHands-on experience with LinkedIn Campaign ManagerHands-on experience with email marketing and automation platformsHands-on experience with Microsoft Dynamics, Hubspot, Salesforce (or similar enterprise CRM)Hands-on experience with Webflow, Storyblok, Wordpress (or comparable CMS platforms)Demonstrated ability to build and optimize high-converting landing pagesStrong understanding of B2B sales cycles, pipeline metrics, and revenue attributionAnalytical mindset with comfort interpreting funnel and performance dataExperience working cross-functionally with sales, product, and design teamsExcellent project management and execution skillsStrong written and messaging capabilities for technical B2B audiencesCompany OverviewBased in Columbus, Ohio, Hexion Inc. is a leading global producer of adhesives and performance materials. It was founded in undefined, and is headquartered in Columbus, Ohio, USA, with a workforce of 1001-5000 employees. Its website is https://www.hexion.com/.