[Remote] Senior Director, Product Management

Note: The job is a remote job and is open to candidates in USA. iFIT is focused on creating a comprehensive health and fitness platform that integrates various health elements into an interactive experience. They are seeking a Senior Director of Product Management to lead the hardware product vision, strategy, and execution, ensuring alignment with company objectives and high-quality product delivery.ResponsibilitiesDrive the long-term hardware product vision, strategy, and multi-year roadmap that supports membership growth, revenue, and category leadershipLead and develop a high-performing hardware Product Management team, instilling rigor in PRDs, business cases, prioritization, and Phase Gate executionImprove product-market fit and commercial performance through structured voice-of-customer programs, competitive intelligence, and disciplined post-launch trackingDrive portfolio investment recommendations across sustaining, new product introduction (NPI), and disruptive innovation — balancing near-term commitments with long-term platform betsPartner on pricing, positioning, and go-to-market strategy across the hardware portfolio in collaboration with Marketing, Sales, and Member ServicesDevelop the future product roadmap in partnership with Engineering and the component ecosystem - including Cameras, Projectors, Consoles, Motors, Lift/Drive systems, and new resistive-motor categories such as PilatesDefine and own the long-term hardware product vision, strategy, and roadmap that aligns with iFIT's holistic health and fitness platform and business objectives (e.g., membership growth, revenue targets)Drive the product portfolio to ensure the optimal balance of sustaining, new product introduction (NPI), and disruptive, innovative platformsLead, mentor, and grow a Hardware Product Management team, building the discipline, talent, and operating rhythms required to deliver against an ambitious roadmapOwn the full Product Lifecycle from concept through end-of-life - including discovery, definition, development, launch, in-life performance management, and portfolio rationalizationServe as the executive owner of the Phase Gate process from a product perspective, ensuring every program has clear requirements, business cases, success metrics, and trade-off decisions to ship on-time, on-budget, and on-qualityPartner with the Software, Content, and AI leadership to ensure a truly seamless and interactive experience where hardware and digital content elevate each otherCollaborate closely with leadership to make informed trade-offs across features, cost of goods (COGs), timing, and qualityAct as the executive voice of the product to Marketing, Sales, and Member Services - owning compelling product narratives, pricing, positioning, and go-to-market strategy that translate hardware capabilities into clear member valueDefine portfolio-level KPIs (attach, NPS, return rate, engagement, LTV impact, gross margin) and lead executive-level post-launch reviews that feed learnings back into the roadmapOwn competitive intelligence and consumer research at the portfolio level, maintaining a current executive view of category trends, pricing dynamics, and unmet needs in connected fitnessSkillsBachelor's degree in Engineering (Electrical, Mechanical, or Computer Science), Business, or a related field is required; an advanced degree (MS) is a plus8+ years of Product Management experience, owning a high-volume, global connected hardware or consumer electronics portfolioDemonstrated success owning a hardware product roadmap end-to-end - from concept through high-volume mass production with Asian Contract Manufacturers (CMs) - and through in-market performanceProven track record building and scaling Product Management teams, including hiring, leveling, and instilling PM discipline (PRDs, business cases, Phase Gate, KPI ownership)Experience leading product strategy for hardware + software/subscription businesses where hardware drives recurring revenue and engagementDeep technical fluency with relevant hardware systems: consumer electronics, embedded systems, sensors, fitness mechanics, and IoT connectivityStrong commercial instincts and quantitative fluency - comfortable with pricing strategy, gross margin trade-offs, member analytics, and A/B testingA proven track record of launching innovative products that achieved significant market success and category leadershipCompany OverviewIFIT is a global subscription technology company that provides interactive personal training. It was founded in 1977, and is headquartered in Logan, Utah, USA, with a workforce of 1001-5000 employees. Its website is http://www.ifit.com.Company H1B SponsorshipiFIT has a track record of offering H1B sponsorships, with 2 in 2025, 5 in 2022. Please note that this does not guarantee sponsorship for this specific role.