[Remote] Senior Director, Marketing Technology & Media Operations

Note: The job is a remote job and is open to candidates in USA. Fox Corporation is a leading media company that produces and distributes content through renowned brands. They are seeking a Senior Director, Marketing Technology & Media Operations to lead the marketing enablement ecosystem, ensuring marketing experiences are measurable and optimized for conversion across various platforms.ResponsibilitiesLead the attribution and measurement framework that connects marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROIDefine and manage multi-touch attribution strategy across paid, owned, affiliate, programmatic, connected TV, app install, and partner channelsLead implementation, governance, and optimization of attribution platforms and measurement toolsEnsure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performanceEstablish campaign measurement standards across paid social, paid search, programmatic, affiliate, connected TV, app install campaigns, and owned channelsDrive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investmentPartner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modelingOwn tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiencesManage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworksDefine governance for data quality, privacy compliance, platform reliability, and measurement consistencyOversee implementation of web and app tracking frameworks, conversion event schemas, server-side tracking, privacy-safe measurement, and consent-aware data practicesEnsure readiness for privacy and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirementsPartner with Engineering, Data, and Product teams to maintain system integrity, troubleshoot issues, and scale marketing technology infrastructureLead strategy and execution for marketing landing pages, subscription purchase flows, offer and pricing presentation, and conversion experiencesEstablish a modular landing page framework that supports seasonal campaigns, tentpole content launches, content categories, traffic source personalization, offer variations, and subscription plan testingDrive continuous experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reductionPartner with Growth Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience qualityBuild and lead a high-performing cross-functional team focused on product marketing, marketing technology, measurement, landing page strategy, and conversion optimizationEstablish scalable operational processes, roadmaps, governance models, and execution standards for marketing infrastructure and campaign readinessManage vendor relationships, platform selection, implementation, performance evaluation, and ongoing optimizationDefine roadmap and investment priorities that align marketing infrastructure with company growth strategyLead readiness for major launches, tentpole campaigns, live events, and seasonal marketing momentsDrive operational excellence across marketing execution, measurement, experimentation, and subscriber growth initiativesSkills12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environmentDeep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performanceStrong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurementExperience working across web, mobile apps, connected TV, partner platforms, and performance marketing channelsStrong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and Growth Marketing teamsStrong working knowledge of Webflow and/or modern CMS platforms, such as headless CMS platforms, WordPress, Contentful, or similar toolsExperience with tracking and journey optimization technologies, such as AppsFlyer, Branch, pixels, SDKs, server-side tracking, and campaign taxonomy frameworksExperience leading experimentation and optimization within CMS-driven environmentsStrong fluency in product analytics platforms, such as Amplitude, Mixpanel, Heap, or similar tools, and conversion funnel analysisProven ability to translate marketing, product, and data needs into scalable systems, operating models, and measurable growth strategiesStrong leadership, communication, prioritization, and stakeholder management skillsExperience building processes, governance models, and operational standards in fast-moving, cross-functional environmentsExperience working on direct-to-consumer subscription productsExperience in streaming, entertainment, sports, news, media, or live event-driven consumer businessesExperience with privacy-safe measurement, consent frameworks, ATT, cookie deprecation readiness, and evolving digital measurement practicesExperience launching or scaling marketing infrastructure for a new product, platform, or subscription serviceExperience supporting tentpole content launches, seasonal campaigns, live events, or high-visibility consumer marketing momentsBenefitsAn annual discretionary bonusVarious benefits, including medical/dental/visionInsuranceA 401(k) planPaid time offOther benefits in accordance with applicable plan documentsBenefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.Company OverviewUnder the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. It was founded in 1986, and is headquartered in New York, New York, USA, with a workforce of 5001-10000 employees. Its website is https://www.foxcorporation.com.Company H1B SponsorshipFox Corporation has a track record of offering H1B sponsorships, with 1 in 2025, 1 in 2024, 1 in 2023, 2 in 2022. Please note that this does not guarantee sponsorship for this specific role.