[Remote] Senior Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Repligen Corporation is dedicated to inspiring advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. As a Senior Digital Marketing Specialist, you will develop and execute lifecycle marketing strategies, focusing on marketing automation and customer engagement to enhance demand generation and customer experience.ResponsibilitiesDevelop and execute lifecycle marketing strategies that align with organizational growth objectives and customer engagement goalsCollaborate with cross-functional teams including sales, digital, analytics, and IT to deliver integrated marketing programsIntegrate lifecycle marketing efforts with Salesforce CRM to support lead management, pipeline acceleration, and revenue attributionStay current with industry trends, marketing automation innovations, and AI-driven engagement strategiesContinuously identify opportunities to improve campaign performance, operational efficiency, and personalizationEnsure compliance with marketing regulations and data privacy standards including CCPA, CAN-SPAM, and GDPRDesign and implement end-to-end lifecycle marketing strategies across the full customer journey, from acquisition through retention and expansionDevelop and optimize lead nurturing programs, drip campaigns, and multi-touch engagement workflowsDefine lifecycle stages, segmentation frameworks, and engagement models aligned with sales and marketing goalsPartner with leadership to align lifecycle strategies with demand generation and revenue objectivesManage and optimize marketing automation platforms such as Pardot (Account Engagement) or similar toolsBuild and deploy automated workflows that leverage behavioral, firmographic, and intent dataDevelop dynamic content and personalization strategies across email, web, and digital channelsIntegrate website engagement data from platforms such as Pimcore and other digital tools to enhance targeting and personalizationWork closely with CRM, digital marketing, analytics, and sales teams to ensure alignment across systems and programsFacilitate collaboration between teams to improve lifecycle efficiency and campaign executionPartner with content and creative teams to ensure messaging aligns with lifecycle stages and audience needsCollaborate with global and regional teams to scale lifecycle programs across marketsAlign marketing automation with Salesforce CRM to ensure seamless lead flow, scoring, and routingPartner with sales teams to improve lead quality, conversion rates, and pipeline velocitySupport development and optimization of lead scoring models, including predictive and AI-enhanced scoringEnsure consistent lifecycle definitions and handoffs between marketing and salesMonitor and analyze lifecycle performance including engagement, conversion rates, and pipeline impactDevelop dashboards and reporting frameworks in collaboration with analytics teamsUse data-driven insights to continuously refine segmentation, messaging, and workflowsSupport attribution modeling and lifecycle impact reporting across campaigns and channelsLeverage predictive analytics and AI-driven insights to improve targeting and engagement strategiesEnsure accurate data flow between marketing automation, Salesforce, website platforms, and enrichment tools such as ZoomInfoMaintain data hygiene, segmentation integrity, and compliance with data governance standardsSupport integration of multiple data sources to create a unified customer viewImprove operational processes to scale lifecycle marketing programs efficientlyExplore and implement AI-driven marketing capabilities including predictive engagement, intelligent segmentation, and automated content optimizationSupport conversational marketing and AI-driven engagement tools integrated with CRM and website platformsEvaluate new technologies that enhance lifecycle marketing, personalization, and customer experienceContribute to the broader digital transformation strategy by enabling AI-ready marketing infrastructureSkillsBachelor's degree in Marketing, Business, or a related field; Master's degree preferredMinimum of five years of experience in marketing automation, lifecycle marketing, or CRM-driven marketing rolesStrong experience with Salesforce CRM and Pardot (Account Engagement) or similar marketing automation platformsProven experience building and optimizing lifecycle marketing programs and customer journeysStrong understanding of segmentation, personalization, and lead lifecycle managementExperience working with data enrichment platforms such as ZoomInfo and integrating multiple data sourcesStrong analytical skills with the ability to translate data into actionable insightsExcellent project management and cross-functional collaboration skillsStrong communication skills with the ability to present insights and strategies to stakeholdersFamiliarity with global marketing operations and working across international teamsMaster's degreeExperience with predictive analytics, AI-driven marketing tools, or advanced automation strategiesBenefitsEmployees are eligible to participate in one of our variable cash programs (bonus or commission)Eligible roles may receive equity as part of the compensation packagePaid time offHealth/dental/visionRetirement benefitsFlexible spending accountsCompany OverviewRepligen, a global, bioprocessing-focused life sciences company, provides innovative solutions for the advancement of biotherapeutic manufacturing. It was founded in 1981, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.repligen.com.Company H1B SponsorshipRepligen Corporation has a track record of offering H1B sponsorships, with 1 in 2026, 4 in 2025, 2 in 2024, 1 in 2023, 5 in 2022, 1 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.