[Remote] Senior Developer Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. GitHub is the world’s leading platform for agentic software development, and they are seeking a Senior Developer Lifecycle Marketing Manager to expand their Lifecycle Marketing team. This role focuses on engineering developer-first experiences that connect lifecycle marketing strategies with in-product messaging, engaging developers across GitHub's platform and AI products.ResponsibilitiesWrite, implement, and launch in-product messages directly within GitHub’s platform and AI products alongside our in-product messaging team, contributing code to ship incremental messaging at scaleTranslate campaign goals and marketing objectives into strategic, executable in-product and email campaign concepts grounded in developer behavior and lifecycle signalsAuthor detailed engineering requirements for in-product message functionality, ensuring specs are actionable and implementation-ready for engineering partnersPartner with Lifecycle Marketing, Marketing Operations, and Data Engineering to design and refine data-driven audience segmentation for targeted in-product and email experiencesAnalyze campaign performance (open rate, CTOR, feature activation, unsub rate) and bring forward data-informed recommendations to optimize messaging and targetingInfluence messaging strategy for campaigns and in-product messages that authentically speak to the developer persona — resonating with their values, workflows, and challengesStrong command of developer persona: mindset, values, tooling preferences, and what makes developer-targeted messaging land vs. fall flatSkills7+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related fieldOR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related fieldOR equivalent experience4+ years' experience building full-stack with a focused on backend web applications with Ruby on Rails or Node.js using various agentic AI toolsProven track record of shipping code in a product environment — candidates must have shipped product features or in-product experiences, not just managed technical teamsExperience writing engineering requirements or technical specs that cross-functional engineering partners can act onExperience working within GitHub's platform or ecosystem as a developer, contributor, or product builderExperience in B2B lifecycle, product, or developer marketing, with demonstrated ownership/impact of end-to-end campaign executionExperience with A/B testing and conversion rate optimization in both email and in-product surfacesBenefitsAnnual bonusStockOpportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's roleCompetitive payGenerous learning and growth opportunitiesExcellent benefits to support you, wherever you areCompany OverviewGitHub is a software company that offers code hosting services that allow developers to build software for open-source and private projects. It is a sub-organization of Microsoft. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://github.com.Company H1B SponsorshipGitHub has a track record of offering H1B sponsorships, with 3 in 2026, 26 in 2025, 17 in 2024, 14 in 2023, 20 in 2022, 20 in 2021, 10 in 2020. Please note that this does not guarantee sponsorship for this specific role.