[Remote] Senior Customer Marketing Manager, Advocacy

Note: The job is a remote job and is open to candidates in USA. Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are currently seeking a Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme, focusing on customer engagement and driving measurable results.ResponsibilitiesDesign and launch new experiments to further extend our referral programOwn channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROIMonitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvementLeverage customer and data insights to identify opportunities for new segmentation strategiesContinuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion ratesWork with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integrationSkills5+ years of experience in B2B software as a growth, demand generation, or customer marketerExceptional written and verbal communication skills with the ability to create engaging contentProven success in driving pipeline growth and revenue through integrated campaignsExcellent relationship-building skills and a strong positive attitudeExpertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platformsStrong problem solving skills and willingness to roll up your sleeves and get stuff doneProven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teamsStrong project management skills and comfort with Asana or other project management toolsProven ability to thrive in a fast-paced environment with high expectations and tight deadlinesStrong analytical skills and ability to use data to inform decision-making and strategy developmentBenefitsCompetitive, equitable salary with top-tier health benefits, dental, and vision insuranceHybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.Flexible time off policy, with an encouraged 20 days off per year.$2000 annual counseling benefitRRSP matching and RESP contributionClioversary recognition program with special acknowledgement at 3, 5, 7, and 10 yearsCompany OverviewClio provides cloud-based legal practice management software, helping law firms manage cases, billing, and client relationships. It was founded in 2008, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 1001-5000 employees. Its website is https://www.clio.com.