[Remote] Senior Content Marketing Manager

Note: The job is a remote job and is open to candidates in USA. KLDiscovery is a leading provider of eDiscovery software and services, and they are seeking a Senior Content Marketing Manager to lead the development of impactful content that enhances brand authority and drives pipeline growth. The role involves creating and executing content strategies, collaborating cross-functionally, and leveraging AI tools to optimize content for various platforms.ResponsibilitiesBuild and own content strategy aligned to the buyer journeyDevelop quarterly content plans tied to campaigns and go-to-market prioritiesPartner with Demand Generation and Product Marketing to drive pipeline impactCreate and lead the development of range of content, including white papers, case studies, blogs, webinars, and other strategic assetsTranslate complex eDiscovery topics into clear, engaging contentDevelop content that positions KLDiscovery as a trusted and differentiated industry voiceLeverage generative AI tools to support content creation, research, and ideationApply prompt engineering techniques to produce on-brand, high-quality outputsEdit and refine AI-generated content to meet standards for tone, accuracy, and clarityPartner with Product Marketing, Sales, and subject matter experts to ensure accuracy and relevanceSupport and elevate sales enablement with case studies and supporting assetsInterview internal experts and translate insights into high-impact contentOptimize content for search and discoverabilityTrack performance including traffic, engagement, and conversionUse analytics tools to continuously refine and improve content performanceDevelop and optimize gated content to support lead generation and nurturingAlign content with campaigns to drive MQL and SQL growthContinuously improve content effectiveness based on conversion and pipeline performanceSkills5 to 8+ years of content marketing experience in B2B, SaaS, or legal technologyProven ability to create high-quality, technical content for professional or enterprise audiencesDemonstrated experience using generative AI tools for content creation, editing, and optimization, including prompt engineering and output refinementStrong understanding of content strategy, demand generation, and pipeline growthExperience working with SEO/GEO/AIO best practices and analytical toolsCreative problem-solving abilities with a strong attention to detailAbility to collaborate across departments, manage multiple projects and stakeholders in a fast-paced, results-oriented environmentExperience in eDiscovery, legal technology, or litigation supportUnderstanding of legal workflows and data managementExperience creating content for legal, technical, or enterprise audiencesCompany OverviewKLDiscovery provides technology-enabled services & software to help law firms, corporations, government agencies. It was founded in 2005, and is headquartered in Mclean, Virginia, USA, with a workforce of 1001-5000 employees. Its website is https://www.kldiscovery.com/.