[Remote] Senior Associate, Digital Marketing

Note: The job is a remote job and is open to candidates in USA. GovExec is seeking a Senior Digital Marketing Associate to join their team. The role involves owning larger scale marketing programs, developing strategic digital tactics, and analyzing data-driven campaigns to grow the brand's audience reach.ResponsibilitiesOwn, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and moreDevelop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goalsAssist Digital Directors in developing and enhancing digital acceleration products to ensure client success and development of a profitable productContribute to strategic projects to ultimately help achieve company and department goalsAnalyze campaign delivery status through campaign completion across the teamThis will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tacticsEmploy email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategyPerform other duties as assignedSkillsBachelor's degree in a related field1-3 years of experience in a digital marketing roleStrong written and verbal communication skillsStrong organizational skillsFlexibility and interest to learn new skills, technologies, and industry trendsInitiative to drive new ideas forward in the marketing industryFamiliar with Microsoft Suite, Adobe Suite, and Google SuiteExperience with HTML, Sailthru, or email marketing is a plusExperience with social media is a plusBenefitsMedical, dental, and vision insurance plans401(k) retirement plan with company matchOpen time off policyTwelve weeks paid parental leaveSupportive, collaborative teamsUnique opportunity to help government officials from a private sector companyExpansive learning and development opportunitiesCompany OverviewGovExec mission is to inform and inspire government leaders and civil servants at all levels to achieve the goals of improving society. It was founded in 1969, and is headquartered in Washington, District of Columbia, USA, with a workforce of 51-200 employees. Its website is https://about.govexec.com/.



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