Remote - Senior Acquisition & Performance Marketing Manager
About the position We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips. At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission. >>>>>>>>>> JOB DESCRIPTION Summary We are looking for a Senior Acquisition & Performance Marketing Manager to lead and scale our digital acquisition efforts. This role is in service to increasing our account growth and ultimately revenue. We are looking for an experienced B2C marketing leader who can leverage customers’ insights and data to create a growth marketing strategy and execute it. This role requires a strategic, data-driven marketer with a proven track record of managing affiliate programs and other digital performance channels. You will own the strategy, execution, and optimization of acquisition campaigns, driving measurable growth and efficiency for Green Dot’s direct-to-consumer products. This role will report to the VP of the Direct-to-Consumer business unit. Responsibilities • Affiliate Channel Strategy & Growth Lead Green Dot’s affiliate marketing channel with full accountability for partner management, performance optimization, and growth. • Multi-Channel Leadership: Oversee other digital acquisition channels (as needed) such as paid social, search, influencer, and emerging platforms. Test and scale new channels, including potential partnership. • Strategy & Planning Develop and execute acquisition strategies to hit growth targets, balance efficiency (CAC/ROAS) with scale. • Campaign Performance & Optimization Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI. Lead creative testing and iterate based on insights. • Partner Relationship Management Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth. • Budget Management Own and optimize channel budgets, ensuring efficient allocation and ROI delivery. • Reporting & Strategic Insights Create and present performance dashboards, channel forecasts, and post-campaign analysis to senior leadership. • Creative Collaboration Work with Brand Marketing to test creative, copy, landing pages, and seasonal promotions that drive engagement and results. • Cross-Functional Collaboration Partner with Compliance, Legal, Analytics, Product, and Brand teams to ensure seamless and compliant campaign execution. Requirements • 7-10+ years of experience in digital acquisition marketing, with strong hands-on experience managing affiliate channels. • Demonstrated success managing multiple performance channels (e.g. affiliate, paid social, SEM, display, influencer, etc.) • Proficiency with affiliate platforms (e.g., Impact, CJ, Cake). • Deep understanding of performance metrics: CPA, LTV, ROAS, CTR, etc. • Strong analytical skills with proficiency in marketing analytics platforms, attribution tools, and Excel. • Proven ability to balance strategic planning and tactical execution in a fast-paced high growth environment. • Excellent communication, negotiation, and project management skills. • Bachelor’s degree in Marketing, Business, or a related field. Nice-to-haves • Previous experience in software, SAAS, or Fintech is ideal. Apply tot his job