[Remote] Search Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. MediaNews Group is a client-centric digital agency that focuses on solving complex marketing challenges. The Search Marketing Specialist will be responsible for managing paid search campaigns, including strategy, execution, and optimization, while collaborating with various departments to ensure successful outcomes for clients.ResponsibilitiesCreating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systemsAnalyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary toolsKeyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accountsProvide proactive and strategic campaign recommendations on a regular basisImplementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Conversion TrackingWork closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clientsQA campaigns before launchingAssess landing pages used in search engine marketing campaignsCreate campaign reportsMonitoring of new trends in Search and making recommendations to client-facing staffSkillsBachelor's Degree or equivalent experience3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)Excellent verbal and written communication skills and a strong attention to detailExtensive knowledge of Google Analytics or other third party analytics and optimization toolsAbility to multi-task and work within firm deadlinesAbility to interact with all levels of the organizationPrior experience with PPC and SEO management platformsProficiency in Excel and strong quantitative skillsAgency experience or experience working with multiple direct response advertiser accountsAnalytics certification preferredBasic HTML and CSS knowledge, and experience with tag managers is a plusBenefitsPotential annual bonus (OTE $70,000)Medical, dental, life and disability insurance401kPaid time off and select paid holidays (all benefits are based on eligibility)Company OverviewMediaNews Group is in local, multi-platform news and information. It was founded in 1985, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://www.medianewsgroup.com/.