[Remote] Retail Media Productization & GTM Consultant

Note: The job is a remote job and is open to candidates in USA. Creative Circle is seeking a Retail Media Subject Matter Expert (SME) for a short-term consulting engagement to enhance a strategic relationship with an Ecommerce client. The consultant will work with internal stakeholders and the client to identify partnership and growth opportunities in retail media and commerce media offerings.ResponsibilitiesJoin a client-facing session with our ecommerce marketplace clientHelp uncover and shape partnership and engagement opportunitiesProvide expert point of view on how existing retail media and white-labeled ecommerce offerings can be better packaged, positioned, and commercializedAssess current retail media (RMN) and commerce media capabilitiesRecommend product packaging, tiering, and positioning for retail clientsAdvise on pricing frameworks and value narrativesIdentify opportunities to align offerings with client's ecosystem and prioritiesProvide actionable guidance on go-to-market and sales enablement directionSkills8+ years in retail media, commerce media, or commerce-focused adtechDirect experience with retail media networks (RMNs), either operator, platform/vendor, or advisory sideProven track record of productizing and commercializing media or platform offerings (not just campaign execution)Strong understanding of: Sponsored products, onsite and offsite media, and RMN monetizationRetailer versus brand dynamics and P and L considerationsMeasurement frameworks (ROAS, incrementality, closed-loop attribution)Experience with white-label or SaaS commerce media platformsAbility to quickly synthesize and articulate clear, sellable product narrativesExperience launching or scaling an RMN or commerce media product suiteBackground across multiple vantage points (retailer, platform, agency)Prior fractional or consulting engagementsExisting network in the retail media ecosystemBenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws.A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Company OverviewCreative Circle is one of the largest creative staffing agencies in North America It was founded in 2008, and is headquartered in Atlanta, Georgia, USA, with a workforce of 201-500 employees. Its website is http://creativecircle.com.