[Remote] Regional Marketing Lead - Desmoid Tumors (Mid-Atlantic)

Note: The job is a remote job and is open to candidates in USA. SpringWorks Therapeutics is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. The US Regional Marketing Lead will create and execute engagement strategies with Key Thought Leaders in the rare sarcoma field, manage relationships with external stakeholders, and ensure compliance with business objectives while working cross-functionally across various teams.ResponsibilitiesIdentify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for OGSIVEO and future sarcoma brands; generate insights that inform brand strategy and positioningRepresent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts and serving as the liaison for the Executive team at key prioritized congresses throughout the year (e.g., ASCO, CTOS, etc.)Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle managementAppropriately mobilize thought leaders to their community peers in oncology clinics across the regionWorking with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectivesIdentify and implement innovative Peer-to-Peer KTL programming to drive uptake of brand into the marketplace and effectively manage and lead key Peer-to-Peer Agency relationshipsMonitor regional market trends and make real-time updates to KTL engagement plans to support business objectivesWorking with Sales and Marketing, identify Sarcoma thought leaders who are appropriate for promotional speaker programs, advisory boards, conferences, and home-office training / meetingsFoster and lead productive business relationships with Sales Leadership and TBM Team, Marketing, Market Access, Medical Affairs, and other relevant functionsWork closely with the broader Commercial team to ensure alignment on the implementation of programs and marketing strategies and tacticsContribute to the development of the brand planning processLead/assist in the design, recruitment, and execution of advisory boardsLead the identification and recruitment of speakers, lead in the speaker training process, liaising with appropriate stakeholders in both legal, compliance, and medical, and partnering with internal operations on speaker program executionDevelop clear and fully aligned KPI measurement linked to national- and local-level plans, based on a thorough understanding of market dynamics, competitive landscape and future trends and opportunity assessmentEnsure all promotion tactics adhere to regulations, requirements, and all other relevant federal, state, local, laws and internal operating procedures and branding guidelinesManage the development and execution of resources and materials such as speaker decks, ad board decks, resources for use with KTLsOversee and have full accountability for budget associated with activities/events implementedManage budget on an ongoing basis and ensure spend and gating are reconciled on time & accuratelyOther duties as assignedSkillsBA/BS degree required7+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing and sales (preferred)Proven successful track record of relationship building with external stakeholders, while extracting insights that are relevant for the business strategies and ongoing plansDirect Thought Leader Engagement experienceExperience with Veeva Vault and PromoMatsUnderstanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholdersExperience across multiple promotional channels (P2P, Personal, Non-Personal, Patient Marketing)Successful track record in understanding the US regulatory environment and navigating the MLR review processAbility to effectively access, interact with, and influence various internal and external audiences as needed to support strategic initiatives, goals, and objectivesStrong scientific acumenProven ability to work cross-functionally and with a collaborative mindset and ability to manage multiple projects simultaneouslyHigh proficiency with Microsoft Word, PowerPoint, and ExcelSuccessful design and implementation of strategies with an ability to define a clear path in a complex environment, utilizing strong analytical skills to navigate through complex challengesExcellent oral and written communications skills with an ability to translate complex information into succinct and impactful messages and deliver effective and influential presentations to external and internal stakeholdersStrong understanding of the commercial aspects of the business and ability to effectively 'connect the dots' to align strategic interests with other relevant functions within the organization (e.g. medical, market access, etc.)Expert knowledge of guidelines under which pharmaceutical companies operateProven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics executionAdept in expense budget planning, tracking, and ROI measurementResults-oriented, exhibits leadership skills, and ability to influence without authorityDemonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patientsHigh ethical standards and personal integrityBenefitsA discretionary annual bonus may be available based on individual and Company performance.We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases.Company OverviewSpringWorks Therapeutics is a biopharmaceutical company that develops medicines for patients with severe rare diseases and cancer. It was founded in 2017, and is headquartered in Stamford, Connecticut, USA, with a workforce of 201-500 employees. Its website is https://www.springworkstx.com.