[Remote] Program Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Harvard University is a vibrant community dedicated to advancing its world-changing mission. The Program Marketing Manager will manage and execute integrated marketing campaigns to drive enrollment for master’s programs, collaborating with internal teams and external vendors to achieve program goals.ResponsibilitiesWork closely with graduate education colleagues, master’s program leadership, and external marketing experts to execute integrated marketing plans to achieve application and enrollment targets for assigned programs within the portfolioOwn and drive end-to-end management and execution of assigned marketing projects Help drive the internal and external messaging process, manage approvals and manage the distribution of that messaging to various audiencesReview campaign performance and adjust on an ongoing basis to improve ROIAssist team with market analysis for new programs and program pricing strategy via market research and leadership inputEnsure accuracy and consistency of program information across all communication channelsWork closely with internal colleagues and manage outside vendors (designers, copywriters, digital marketing agencies) to produce high-quality design and contentManage execution and usage of the marketing team’s owned assets (website, database, email marketing tool, project management system, etc.)Oversee program and graduate education websites and make recommendations and updates as neededWrite, proofread, and edit various marketing and communication elements maintaining consistency with HMS and Harvard University branding and style throughoutConsult on and manage marketing budgets, emphasizing efficiency and cost containmentDevelop and maintain reports and plans that detail marketing strategies, timelines, budgets, and performanceProvide regular program updates to stakeholders (leadership, marketing, education, and business development)Perform other duties as assignedSkillsMinimum of 5 years of professional marketing experience, including hands-on management of integrated digital campaigns (email, web, social, and paid media) or related experience. Higher education may count towards experienceExperience developing and executing marketing plans to drive lead generation, applications, or enrollments for multiple programs or productsDemonstrated experience with marketing automation and email platforms, web content management systems, and analytics tools (e.g., Google Analytics or similar)Proven project management experience coordinating multiple, concurrent marketing initiatives and stakeholdersStrong writing, editing, and proofreading skills for marketing and promotional contentExperience in higher education, healthcare, or a similarly complex, mission-driven environmentDemonstrated success partnering with senior stakeholders and presenting recommendations to non-marketing audiencesStrong analytical skills with ability to interpret campaign data, report on performance, and make data-driven recommendationsProficiency with CRM systems (e.g., Slate), marketing automation platforms, and social media management toolsFamiliarity with SEO, UX best practices, and managing or updating web contentExperience managing external vendors and creative agenciesExceptional attention to detail, organization, and time management; comfortable managing multiple deadlines and prioritiesStrong interpersonal skills, with a collaborative, solutions-oriented approach and a high degree of professionalismBachelor's degree preferredBenefitsGenerous paid time off including parental leaveMedical, dental, and vision health insurance coverage starting on day oneRetirement plans with university contributionsWellbeing and mental health resourcesSupport for families and caregiversProfessional development opportunities including tuition assistance and reimbursementCommuter benefits, discounts and campus perksCompany OverviewHarvard University is a private research university and a member of the Ivy League. It was founded in 1636, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 10001+ employees. Its website is http://harvard.edu.