[Remote] Product Marketing Strategist - B2B and Affiliated Brands

Note: The job is a remote job and is open to candidates in USA. Teachers of Tomorrow is the leading national alternative certification program provider focused on empowering educators. The Product Marketing Strategist will play a key role in shaping messaging and marketing strategies across various brands and partnerships, ensuring effective communication and support for B2B marketing efforts. Responsibilities • Support clear positioning and messaging for districts, partners, and institutional audiences • Develop content for pitch decks, one sheets, case studies, email content, and talking points for B2B internal stakeholders • Partner with the Growth team on district acquisition strategies, funnel improvements, and messaging clarity • Build and maintain a self-service sales materials hub with support from the Marketing Project Manager and Manager of Creative • Provide collateral, content, and insights that support outreach, retention, renewals, and re-engagement • Review B2B performance insights and collaborate with the sales team on actions that support lead quality and conversions • Support positioning, messaging, and narrative frameworks for The Learning Liaisons, SimpleK12, and the #TEACH brand • Develop value props, content themes, and campaign messaging for professional learning, events, and digital products • Partner with Creative and Digital to translate strategy into briefs, assets, landing pages, and channel plans • Collaborate with Content and Comms to inform social, email, blog, and content calendars • Ensure each brand maintains alignment to the broader TOT mission, tone, and portfolio strategy • Translate program updates and certification requirements into clear, actionable communications • Draft content for landing pages, portal messages, email campaigns, and marketing collateral • Ensure consistency in tone, clarity, and compliance across all product and program communications • Support the Associate Director of Product Marketing Strategy with go to market efforts across all products and brands • Work with Creative, Content, Digital, Sales, and Admissions to support campaign execution and messaging needs • Partner with sales to clarify B2B partner journeys and strengthen conversion paths • Collaborate with Product, IT, and Compliance teams as program requirements evolve • Contribute to strategic discussions around program clarity, audience insights, and competitive movements • Participate in performance reviews, campaign readouts, and product marketing retrospectives • Summarize insights into clear takeaways and shift messaging based on data or seasonality • Support testing across copy, segmentation, and value propositions to improve engagement and clarity • Stay informed on market trends, educator needs, and state level requirements to guide messaging • Act in accordance with Teachers of Tomorrow core values • Perform other duties as needed Skills • Bachelors' degree in Marketing or related field required • 2-4 years of experience in product marketing, brand strategy, lifecycle marketing, or B2B marketing • Experience supporting sales teams with collateral, tools, and content • Collaborative communicator who works well with Growth, Creative, Digital, Sales, and Product Strategy • Organized, proactive, curious, and comfortable balancing strategic thinking with hands on execution • Strong copywriting, messaging, and storytelling skills with the ability to simplify complex offerings • Comfort working across multiple brands, business lines, and audience types • Experience in education, certification, training, or professional learning is a plus Benefits • Medical, Dental, and Vision plans • Employer paid STD and Basic Life/AD&D • Voluntary buy up LTD, Life Insurance, Critical Illness, Accident, and additional wellness options • 401k Plan with Company Safe Harbor Matching • Flexible PTO Plan • 12 paid holidays annually • Personal and Professional Development Company Overview • Teachers of Tomorrow is a provider of largest national alternative certification. It was founded in 2005, and is headquartered in Houston, Texas, USA, with a workforce of 51-200 employees. Its website is Apply tot his job