[Remote] Product Marketing Manager, eBay Live

Note: The job is a remote job and is open to candidates in USA. eBay is a global ecommerce leader changing the way the world shops and sells. They are seeking a skilled product marketer to drive global expansion for eBay Live, an interactive live streaming experience that enhances the shopping experience. The role involves developing go-to-market strategies, managing product launches, and collaborating with cross-functional teams to ensure buyer and seller success on the platform.ResponsibilitiesYou are responsible for the product value proposition narrative, the go-to-market strategy, and messaging for eBay Live across the globe, ensuring buyers’ shopping experience and seller success on the platformYou will approach go-to-market in an integrated manner to ensure buyers and sellers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messagingInfluence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizingBuild customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulationDevelop product value propositions, narratives, customer messaging, naming and external facing proof pointsManage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demandIdentify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendationsDefine key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or servicesSkills6+ years of experience in product marketing, with at least 3 years leading company wide initiativesStrong track record of developing product and go-to-market strategies at ecommerce companies or within vertical-focused organizations at e-commerce companiesProven ability to drive innovation, implement projects with excellenceSuccess working collaboratively with cross-functional teams and excellent communication skillsStrong data analysis skills and experience with customer research techniquesSolid experience building with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real-world workflows or productsComfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalentsFluency in prompt engineering, few-shot design, and shaping system behavior through well-structured context and tonePreferred experience in live shoppingBenefitsA target bonusRestricted stock units (as applicable)A full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave)Company OvervieweBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories. It was founded in 1995, and is headquartered in San Jose, California, USA, with a workforce of 10001+ employees. Its website is https://www.ebay.com/.