[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. 80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates. They are seeking a talented Product Marketing Manager for a rapidly growing consumer subscription app within the sports industry to help bridge the gap between engineering and marketing, focusing on the rollout and launch of new products.ResponsibilitiesOwn product positioning and messaging frameworks across core offerings and each major feature or content vertical, ensuring every message is audience-specific and consistent across channelsLead end-to-end GTM planning for new feature launches and product updates, from defining launch strategy through coordinating cross-functional timelines and post-launch analysisServe as the primary marketing partner to product and engineering, translating complex product capabilities and release schedules into clear, compelling consumer-facing narrativesBuild and maintain a rigorous competitive intelligence function, tracking competitor positioning, pricing, and features and synthesizing findings into actionable recommendations for product and leadershipDesign and execute qualitative and quantitative user research to develop a deep understanding of customer motivations, behaviors, and decision criteria; maintain ICPs and buyer personasDevelop and oversee high-quality product marketing content across formats — feature explainers, landing pages, app store copy, onboarding materials, and enablement assetsBuild campaigns and in-product messaging strategies that drive feature awareness and adoption, partnering with lifecycle and growth teams to embed product storytelling into user journeysRepresent the marketing perspective in product planning cycles, ensuring market readiness is embedded into every stage of product developmentSkills3-5+ years of product marketing experience, with direct ownership of positioning, messaging, and GTM execution — not a support functionDemonstrated ability to translate complex, technically layered products into clear and differentiated value propositions for consumer audiencesProven track record of owning multi-channel product launches end-to-end, from strategy through post-launch measurementStrong cross-functional partnership experience, specifically working alongside product and engineering teams to align on release timing, naming conventions, and market readinessStrong writing ability with a portfolio that demonstrates polished marketing copy, briefs, and enablement assets across formatsComfortable with product analytics tools such as Amplitude or Mixpanel, and able to use data to measure adoption and inform messagingSelf-directed and adaptable in ambiguous, fast-moving environments with multiple simultaneous launchesBackground in consumer apps, sports, media, fintech, or similarly complex consumer platforms is an assetCompany Overview80Twenty is an award-winning marketing, sales, & creative recruitment/staffing agency in San Francisco, Los Angeles, and New York City. It was founded in 2010, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://www.80twenty.com.