[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Freshpaint is a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information. The Product Marketing Manager will own the go-to-market strategy and execution for products, ensuring effective positioning and driving pipeline and adoption through collaboration with cross-functional teams.ResponsibilitiesDevelop and own clear, differentiated positioning and messaging for key products and use casesLead go-to-market planning and execution for product and feature launches that drive pipeline and adoptionPartner with Product across the full lifecycle to shape roadmap, positioning, and launch strategyEnable Sales and CS with narratives, talk tracks, and assets that improve win rates, deal velocity, and ACVIdentify and address recurring objections and friction points in the sales process through ongoing enablementPartner with Marketing on campaigns, content, and storytelling that reinforce our product narrative and generate demandGather and synthesize customer, market, and competitive insights and apply them to messaging, positioning, and GTM strategyTrack performance of launches, messaging, and enablement efforts and continuously iterate based on resultsDrive alignment across Product, Sales, CS, and Marketing to ensure consistent and effective executionSkills5+ years of experience in B2B SaaS product marketingProven track record of crafting positioning and messaging that clearly differentiates a product and resonates with target buyersExperience leading product launches that drive measurable business impact, including pipeline and adoptionDemonstrated success building sales enablement that improves win rates, deal velocity, or ACVStrong ability to simplify complex technical concepts into clear, compelling narrativesExperience working cross-functionally with Product, Sales, and Marketing in a fast-paced environmentHigh ownership mindset with a bias toward action and comfort operating in ambiguityAnalytical and outcome-oriented, with a focus on measuring impact and iterating based on resultsStrong cross-functional collaboration skills and a reputation as a trusted, go-to partner for PMs, sellers, and marketersExcellent written and verbal communication skillsAdTech or MarTech experience, especially in measurement, attribution, or performance marketingExperience marketing to healthcare audiences or in privacy-sensitive industriesExperience supporting enterprise sales cycles with multiple stakeholdersFamiliarity with data infrastructure tools such as CDPs or analytics platformsExperience at an early-stage or growth-stage startupBenefitsCompetitive pay + generous equity (10-year exercise window)Fully remote (U.S. only) with a $150/month coworking stipendHalf-day Fridays, every Friday16 weeks fully paid parental leave (eligible after 6 months; commission-based roles receive 100% base salary during leave)Unlimited PTO with a required 2-week minimumTop-tier health, dental & vision (100% covered for you, 80% for dependents)2 “Treat Yourself” days a year—$100 and a day off, just becauseIntentional & engaging company offsites 2x a year (past trips: Arizona, Jackson Hole, Cabo, Nashville, New Orleans & more) + a department offsite 1x per yearCompany OverviewFreshpaint is a data platform that facilitates marketing by collecting customer data. It was founded in 2019, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://freshpaint.io.