[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Canary Technologies is revolutionizing the hospitality industry with its innovative AI platform, serving over 20,000 hoteliers worldwide. They are seeking a Product Marketing Manager to lead their Go-to-Market strategy and enhance product positioning, driving growth in new and existing markets.ResponsibilitiesBecome the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirementsOwn and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuancesDevelop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countriesPartner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battle cards, and training materials that empower them to win new businessCollaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipelineTrack and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategyUtilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimizationAct as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback from the regions to influence the product roadmap and corporate strategySkills5-8+ years of progressive experience in Product Marketing, with a significant focus on experience in markets for a B2B SaaS companyExperience in the hospitality, travel, or property technology (PropTech) industry is a strong plusProven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategiesExceptional written and verbal communication skills, with a native-level proficiency in EnglishStrong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendationsDemonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global teamBachelor's degree in Marketing, Business, or a related field; a Master's degree is a bonusBenefitsPerformance-based bonus paid monthlyOpportunity to earn equityCanary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.Self Improvement Club: We meet each month and share our personal goals for the month.Each individual is provided a budget towards any purchases that help us achieve these goals.Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!Personal Travel Reimbursement:If you stay at a hotel that Canary works with, we provide a credit towards your stay.Company OverviewCanary Technologies provides a digital guest management platform for hotels streamlining check-in, messaging, payments, and upsells. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.canarytechnologies.com.Company H1B SponsorshipCanary Technologies has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2024, 1 in 2023, 1 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.