[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Franklin Fitch is a fast-growing cybersecurity company seeking an experienced Product Marketing Manager to lead messaging and market narrative in the cyber resilience space. This role involves working closely with leadership to shape enterprise security understanding and requires ownership of product positioning and go-to-market strategies.ResponsibilitiesOwn product messaging, positioning, and value proposition developmentCreate compelling use cases, customer stories, and proof pointsDevelop sales enablement content including pitch decks, battle cards, and objection handling materialsLead competitive intelligence and market analysis initiativesDrive go-to-market strategy for product launches and feature releasesRefine ideal customer profiles (ICP) and buyer personasEnsure consistent messaging across all customer-facing channelsSkills6–10 years of Product Marketing experience within B2B SaaSExperience marketing cybersecurity, infrastructure, or enterprise technology solutionsStrong ability to translate complex technical concepts into business valueProven success creating sales enablement programs that drive adoption and resultsExperience launching products or helping build new market categoriesData-driven mindset with strong customer and market research skillsFamiliarity with AI-powered tools for research, content creation, and competitive analysisComfortable operating in a fast-paced, high-growth environmentBenefitsSignificant ownership and influence over company messaging and market positioningOpportunity to help shape a new category within cybersecurityDirect partnership with senior leadership and executive stakeholdersExposure to enterprise and Fortune 500 customersStrong investment in modern AI tools and technologyHigh-impact role with clear visibility across the businessCompany OverviewFranklin Fitch provides recruitment for networking infrastructure, server infrastructure, big data, project management and cyber security. It was founded in 2011, and is headquartered in London, England, GBR, with a workforce of 51-200 employees. Its website is https://franklinfitch.com.