[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. DemandTec is the Commercial Trade Intelligence platform built for the retail industry. The Product Marketing Manager will shape how the market understands and buys the DemandTec platform, creating positioning, sales enablement, and go-to-market infrastructure for the commercial team.ResponsibilitiesOwn the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platformOwn platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suitesDevelop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messagingTranslate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leadersEnsure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materialsContinuously refine positioning based on market feedback, win/loss analysis, and competitive dynamicsPartner with Product leadership on quarterly release planning and GTM strategy for new capabilitiesLead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputsDrive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectivelyBuild and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadenceDevelop and maintain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guidesPartner directly with Sales to understand field feedback, competitive pressures, and content gaps, and close them fastCreate persona-specific tools that support complex, multi-stakeholder buying committeesEstablish a feedback loop with Sales to continuously improve the effectiveness of enablement materialsBuild and maintain deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioningLead win/loss analysis and translate findings into actionable messaging and enablement updatesOwn and evolve Ideal Customer Profiles in partnership with Sales and GTM leadershipMonitor competitive moves across RELEX, Revionics/Aptos, Cognira, Blue Yonder, and emerging entrants. Maintain current battlecards for eachDevelop product narratives, market context, and evidence packages for analyst briefings with Gartner, Forrester, IDC, and QKSPartner with the SVP to build DemandTec's analyst engagement program and ensure consistent representation of the platform story across coverageProvide messaging frameworks, use cases, proof points, and audience insights that strengthen demand generation campaign performanceOwn product and solution page content across DemandTec's key digital propertiesSkills4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technologyDemonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segmentsProven track record developing sales enablement materials that field teams actively useExperience leading go-to-market planning and execution for product launches in a quarterly release environmentStrong analytical mindset: comfortable with win/loss data, market research, and competitive analysisExceptional writing and communication skills: able to distill technical complexity into clear, defensible business valueAbility to operate strategically and execute hands-on across a range of deliverables simultaneouslyExperience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industriesBackground supporting analyst relations programs with Gartner, Forrester, IDC, or similarFamiliarity with enterprise sales motions and complex, multi-stakeholder buying processesExperience building a product marketing function or practice area from an early stageBenefitsHealth, dental, and vision insurance401(k)Paid time offProfessional development supportCompany OverviewDemandTec is a global leader in AI-powered retail merchandising and trade collaboration technology. It was founded in undefined, and is headquartered in Chicago, Illinois, US, with a workforce of 51-200 employees. Its website is https://www.demandtec.com/.