[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. The Product Marketing Manager plays a key role in shaping how Ensora Health brings AI-enabled products and value-added services to market, supporting product marketing strategy and execution across a portfolio of offerings.ResponsibilitiesSupport the development and execution of product marketing strategy, positioning, and messaging for assigned products and services, leveraging AI and analytics to inform decisionsPartner with Product, Sales, Marketing, and Customer‑facing teams to align messaging with customer needs, market trends, and business objectivesContribute to the creation of value propositions, messaging frameworks, and competitive differentiation, using AI‑assisted research and synthesis where appropriateAssist with the development of customer‑facing content—including website copy, landing pages, in‑app messaging, and product communications—using AI tools to increase efficiency, consistency, and qualitySupport Sales and Customer‑facing teams by creating enablement materials, training content, and buyer insights, incorporating AI‑driven analysis of customer behavior and feedbackParticipate in planning and execution of marketing initiatives such as campaigns, webinars, product updates, and launches, experimenting with AI to optimize reach and engagementAnalyze market data, customer feedback, and product performance using both traditional methods and AI‑enabled insights to surface recommendationsCollaborate cross‑functionally to support coordinated, scalable, and data‑informed product launchesSkillsExperience with Revenue Cycle Management (RCM) and Payments is requiredBachelor's degree or equivalent practical experience3+ years of experience in product marketing, product management, or a related roleExperience supporting SaaS or technology‑driven products, ideally within AI‑enabled platformsExperience contributing to go‑to‑market initiatives or product launchesDemonstrated ability to use AI tools to enhance research, content development, analysis, or workflow efficiencyExperience developing messaging, sales enablement materials, or customer‑facing contentStrong analytical skills with the ability to interpret data and translate insights into actionStrong written and verbal communication skillsAbility to manage multiple priorities in a fast‑paced, collaborative environmentCompany OverviewEnsora Health provides healthcare support services and technology for care coordination, patient engagement, and workflow management. It was founded in 2013, and is headquartered in Lewisville, Texas, USA, with a workforce of 201-500 employees. Its website is https://ensorahealth.com.