[Remote] Product Marketing Lead

Note: The job is a remote job and is open to candidates in USA. HealthJoy is a healthtech company focused on simplifying healthcare benefits for employees. The Product Marketing Lead will serve as a strategic liaison between the Product and Commercial teams, driving market-leading momentum through effective positioning, messaging, and go-to-market strategies.ResponsibilitiesMaintain our positioning framework as the source of truth: what we say, what we don't say, how we differ from competitors, and where we don't play. Evolve it as the market and product changeEvaluate marketing materials, sales content, and launch assets for messaging alignment. Partner with Content Marketing to keep the HealthJoy Benefits OS story coherent across every audience and channelOwn positioning, messaging, and GTM strategy for product launches. Partner with Growth Marketing to translate product positioning into high-performing campaign themes and channel strategies. Lead cross-functional planning timed to industry seasonality and measure launch impact on the funnel. You are able to confidently work across teams and influence stakeholders and decision makersTrack market trends and how competitors position themselves. Maintain battlecards and oversee win/loss analysis. Keep a running record of what competitors say so we know what to avoid and where to counterOwn deep knowledge of our buyers: benefits consultants, brokers, and the HR and finance leaders they advise at self-funded employers. Know their language and their pressuresWork closely with Product Management. Understand the Benefits OS platform and its core capabilities well enough to position them confidentlyPartner with Revenue Enablement to build training and key message frameworks for Sales and Customer Success. Review training content for accuracy. Make sure field teams know what to say, what not to say, and whyTie PMM work to outcomes: win rate, sales cycle, content adoption. Work with Growth Marketing to analyze messaging resonance across digital channels. Use A/B test results and conversion data to refine our positioning and GTM activitySkills7+ years in product marketing, B2B or B2B2C — healthcare technology or benefits strongly preferredFluency in the benefits market: self-funded employers, benefits administration, the broker and consultant buying processExperience with category creation or major market repositioning — not just launching features into an established narrativeProven architect of positioning. You've owned positioning before — built frameworks, defended them, and updated them when the market movedMeasurable results. You can point to a launch that moved win rate, sales cycle, or content adoption and explain exactly whyAI- First mindset. You use AI tools to work faster and think better. You have clear opinions on how to build, calibrate, and oversee AI agents to automateYou drive alignment without authority — you've influenced the work of peers and senior stakeholders through the strength of your thinking, not a reporting lineYou drive alignment across Sales, CS, and leadership — not just participate in itNarrative trailblazer. You've taken a product with no established narrative and made it coherent across a sales team, a launch plan, and a market that wasn't paying attention yetMaster communicator. Strong writer and communicator — clear, compelling, concise and able to appeal to different audiencesEducational background. Bachelor's or graduate degree in marketing, healthcare, business, or related fieldBenefitsMedical, Dental and vision insurance packagesHSA contribution matchStock options for eligible roles401k matchPaid parental leaveCompany sponsored Short Term and Long Term Disability coverageFlexible PTOCompany OverviewHealthJoy is a healthcare navigation platform that simplifies the healthcare and benefits experience using AI and personalized guidance. It was founded in 2014, and is headquartered in Chicago, Illinois, USA, with a workforce of 201-500 employees. Its website is http://www.healthjoy.com.