[Remote] Product Marketing Director

Note: The job is a remote job and is open to candidates in USA. Visier Inc. is the global leader in Workforce Intelligence that powers every people decision. They are seeking a Product Marketing Director to own the go-to-market strategy for key Visier solutions, develop differentiated positioning, and act as the voice of the buyer to drive growth across acquisition, expansion, and retention.ResponsibilitiesOwn the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retentionDevelop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edgeAct as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketingLead product and feature launches with measurable impact on awareness, pipeline, and adoptionEnable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cyclesDrive the messaging and targeting strategy to fuel high-performing campaigns in partnership with our marketing teamOptimize and measure GTM performance, using sales feedback, customer feedback, win/loss analysis, and usage trendsCollaborate cross-functionally with Product, Marketing, Sales, and Customer Success, ensuring strategy alignment and unified executionSkills5+ years' experience in B2B SaaS product marketing with proven outcomes owning strategic product marketing initiatives that impacted growth, customer adoption or market expansionTranslate complex technical capabilities into clear, compelling business value for senior buyers — turning product depth into pipeline impactYou chart a clear path forward, prioritizing outcomes over perfection and momentum over consensusFrame every decision in terms of revenue impact, market opportunity, and buyer motivationSimplify the complex through exceptional storytelling and messaging that compels actionKnow your market, your customer, and exactly where your product fits in the broader ecosystemBenefitsBonusCommission plansCompany OverviewVisier Workforce AI gives leaders, business executives, and managers, the trusted insights and contextual guidance to make confident workforce decisions and lead workforce transformation at scale. It was founded in 2010, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 501-1000 employees. Its website is http://www.visier.com.