[Remote] Principal Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Calendly is a rapidly growing company that millions of people rely on, and they are seeking a Principal Product Marketing Manager. This strategic role involves defining product direction, leading go-to-market strategies, and driving alignment across teams to ensure successful product launches.ResponsibilitiesShape product direction with Product Leadership by clarifying the market problem, target audience, differentiated value, and why it matters nowDefine positioning and narrative early for new products, including AI capabilities, translating technical concepts into customer value with appropriate expectations and trustCreate alignment through strategy artifacts such as PR FAQs, narrative briefs, and executive decision memosBring structure to ambiguity by reframing big picture positioning and roadmap conversations into the real decisions that need to be made, and guiding stakeholders to clarityTake ownership of the unique position Product Marketing is in to frame these conversations and bring these ideas up in a product meeting contextLead go-to-market for major product bets, from planning to launch, adoption, and iterationOwn the strategy for new product discovery across in-product surfaces, lifecycle, web, and enablement, and track impact through agreed metricsPartner with Growth and Product to improve discovery and adoption through testing, iteration, and performance reviewsWork with research and product metrics dashboards to inform strategy, performance, and course correctionsAdopt a “researcher mindset” to establish hypotheses, run learning loops with Growth/CS/Research (as relevant), and refine messaging based on market signal and customer feedback, especially for emerging AI-driven capabilitiesCraft clear and compelling messaging and positioning that scales across the customer journeyBuild the core toolkit (messaging, one-pagers, internal FAQs, enablement) with a high bar for clarity and narrative craftOwn the “GTM stack”: recommend channel mix (in-app, email, web, video strategy, lifecycle marketing updates, etc.), build the plan, drive readiness, and ensure follow-throughBuild and maintain core PMM assets (one-page briefs, messaging houses, high level roadmaps, internal FAQs, etc., with an exec-level bar for clarity and consistency in storytellingServe as a senior cross-functional leader across Product, Brand, Support, Research, Customer Success, and Growth, and take ownership of shared success metricsFacilitate executive reviews: present recommendations, incorporate feedback without losing the thread (or your confidence), and drive fast decisions that unlock momentum via rapid iterations and feedback cyclesAct as an internal evangelist for your product area: championing customer value, representing PMM leadership, and raising the bar for narrative craftContinuously test, learn, and iterate by bringing a data-informed mindset and adapting based on customer feedback and behaviorRevisit and iterate on reusable frameworks and templates as needed (positioning, narrative, PRFAQ, launch readiness) that improve how Product Marketing operatesMentor other PMMs and help level up strategic thinking, storytelling, and executive communication across the teamEnsure a high bar for storytelling and work with creative brand teams to execute compelling, polished campaignsSkills12+ years of product marketing experience in SaaS (PLG or hybrid GTM preferred), with a track record of leading major launches and driving discovery and adoptionProven ability to operate as a strategic partner to Product Leadership and C-Suite, influencing roadmaps, prioritization, positioning, and narrative direction (not just executing downstream GTM)Strong critical thinking and judgment: can zoom out from day-to-day product decisions to identify the bigger strategic questions, tradeoffs, and second-order impacts that need leadership discussionAn AI-native PMM comfortable using AI tools to scale your impact: speeding up analysis and content creation, improving consistency across messaging, and building repeatable GTM workflowsDeeply customer-obsessed and insight-driven (research, interviews, win/loss, competitive intel), with the ability to translate inputs into strategyBrings structure to ambiguity: you separate signal from noise, pressure-test assumptions, and make clear, and develop well-reasoned recommendationsExceptional storyteller who can simplify complex concepts into clear, compelling narratives with a high bar for craft and simplicityConfident, resilient product marketer who stays steady under pressure: able to navigate ambiguity, competing opinions, and fast-changing priorities without losing momentum, conviction or confidenceBrings a growth mindset: seeks feedback early, learns fast, iterates quickly, and treats feedback as fuel for better work— without getting derailed or losing confidenceExecutive-ready communicator: can hold the room, simplify complexity into crisp narratives, and advocate effectively up and across the org. You also know when to back off and listen, go back to the drawing board. You are comfortable engaging in healthy debate (you can disagree, commit, and move on); you don't freeze when decisions are imperfect or your POV is questionedStrong operator with high standards: can run multiple high-stakes workstreams, align cross-functional partners, and deliver launches with quality and speed without feeling overwhelmedExperience marketing to both self-serve and enterprise customersExperience with Miro, Asana, G-Suite, User Interviews, and product analytics toolsExperience with PLG tactics and lifecycle marketingExperience positioning AI-powered products and featuresExperience shaping early product narrative through PR FAQs (or equivalent)BenefitsTop Performer Bonus program (or Sales incentive)Equity awardsCompetitive benefitsCompany OverviewCalendly is a modern scheduling platform that helps individuals, teams, and organizations automate meeting by removing the back and forth. It was founded in 2013, and is headquartered in Atlanta, Georgia, USA, with a workforce of 501-1000 employees. Its website is https://calendly.com.