[Remote] Principal Product Manager - Discovery & Onboarding(Exchange)

Note: The job is a remote job and is open to candidates in USA. Crypto.com is a rapidly growing cryptocurrency platform serving over 150 million customers. They are seeking a Principal Product Manager to lead the end-to-end user journey from landing to onboarding, focusing on conversion optimization, user experience, and reward mechanics.ResponsibilitiesDesign and implement a comprehensive behavioural analytics framework across Exchange landing pages — covering scroll depth, content engagement, CTA performance, drop-off attribution, and device and geo segmentationDefine the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre-sign-up user action is instrumented, labelled, and queryable at scaleBuild and own real-time funnel dashboards that give the full team visibility into the landing-to-sign-up conversion journeyConduct continuous analysis using session-recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunitiesTranslate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placementRun a structured, high-velocity A/B testing programme across landing pages — targeting a minimum of four experiments per month once infrastructure is establishedEvaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high-intent visitors toward account creationOwn conversion performance and UX quality at every step of the post-sign-up journey:Email submission — CTA clarity, form design, and value proposition at the moment of commitmentEmail verification — delivery reliability, link click-through rate, re-send UX, and expiry handlingPhone submission — international dialling UX, number format validation, and regional trust signalsPhone verification (OTP) — delivery speed and reliability, SMS fallback, retry logic, and expiry managementKYC initiation — clear expectation-setting on documents required, estimated time, and next steps, so users arrive at the KYC stage informed and prepared rather than surprisedDefine conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentationEnsure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metricsWork with Legal and Compliance to accommodate regional onboarding variations without creating dead-end experiences for users in specific marketsDesign and own the reward mechanics tied to the sign-up event — welcome bonuses, sign-up campaign incentives, and promotional offers that activate at account creationWork with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing at the sign-up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthoughtInstrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progressionBuild fraud-resistance into reward mechanics at the sign-up boundary — specifically multi-accounting, disposable email sign-ups, and synthetic identity abuse of promotional offersOwn the clean handoff to the Verification & Activation PM: sign-up reward is claimed at account creation; the KYC completion, first-deposit, and first-trade reward ladder is owned downstreamOwn the sign-in experience across web, iOS, and Android — targeting time-to-login below 10 seconds for returning usersLead the Exchange's path toward passwordless-first authentication: passkeys (FIDO2/WebAuthn) as the strategic direction, with Face ID and on-device biometrics as the primary implementation layer, and passcode or password as a fallback rather than the defaultDrive adoption of passkey and biometric authentication as leading-indicator metrics for the modernisation of the authentication stackOwn session management, device identification, and session hijacking protection in partnership with Security and RiskDesign and maintain account recovery flows that balance user access needs with ATO preventionEnsure compliance with regional authentication regulations — including Strong Customer Authentication (SCA) — without introducing friction that degrades the experience for legitimate usersArchitect guardrails against modern authentication abuse vectors, including AI-generated identity attacks and automated credential abuse, as a PM-driven design constraint from the outsetUse agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to reduce the time from insight to experiment to shipped improvementChampion AI-native product development practices across your squadSkills6-8+ years in Product ManagementProven experience at a high-growth technology company - crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory - where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward designProven track record owning a sign-up, onboarding, or authentication funnel end-to-end - with measurable conversion improvements as evidence of impactDeep hands-on experience with product analytics platforms - Mixpanel, Amplitude, Segment, GA4, or equivalentsAble to write SQL to build funnel queries and cohort analyses independentlyPractical experience with session-recording and heatmap tooling - knows how to design an event taxonomy from scratch, not just consume oneExperienced in designing and running statistically valid A/B experiments - including managing peeking bias, sample ratio mismatch, and novelty effectsProficient with experimentation platforms - Optimizely, VWO, LaunchDarkly, Statsig, or equivalentUnderstands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse - able to review an instrumentation spec with Engineering and identify gapsComfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teamsUnderstands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architectureCan identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hoursSharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobileDemonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle - required, not a nice-to-haveBenefitsCompetitive salaryAttractive annual leave entitlement including: birthday, work anniversary401(k) plan with employer matchEligible for company-sponsored group health, dental, vision, and life/disability insuranceWork Flexibility Adoption. Flexi-work hour and hybrid or remote set-upAspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.Company OverviewCrypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy. It was founded in 1902, and is headquartered in Los Angeles, California, USA, with a workforce of 1001-5000 employees. Its website is https://crypto.com/en/onchain/18338661680.Company H1B SponsorshipCrypto.com has a track record of offering H1B sponsorships, with 3 in 2024, 1 in 2023, 3 in 2022. Please note that this does not guarantee sponsorship for this specific role.